The Most Wonderful Time of the Year: Online Holiday Shopping

It’s not a surprise that consumers are increasingly researching and buying from mobile devices, as well as shopping earlier and making last minute purchases using gift cards and via multiple channels. As a provider of these channels it has become even more important to solidify your email plans and programs early.

In this session, Loren McDonald, Vice President of Industry Relations, Silverpop (an IBM Company) and Meredith Gertz, Email Marketing Manager, (an Amazon Company) will share ideas and tactics to help ensure that online retailers get the most out of their email marketing programs during the critical holiday shopping season.

When: Wednesday, October 15, 2014 from 11:30 AM – 1:00 PM
Where: Atlanta Tech Village


[Photo Credit]