Lookalike audience technology has come to shape nearly every part of our digital lives. Whether it’s Netflix recommending our next binge-worthy TV series or Instagram serving us an ad for…
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Terminus
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CompaniesNews
With Acquisition of Ramble, Terminus Directly Challenges Drift With Account-Based Chat Capabilities
by Mike Jordanby Mike JordanTerminus continues to take over the account-based world, and just sent a broadside at Boston-based conversational marketing platform Drift. Today, the ABM company announced its acquisition of Ramble, a popular…
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CompaniesFeatureNews
Atlanta ABM Company Terminus Acquires Email Marketing Platform Sigstr, Welcomes New CEO
by Mike Jordanby Mike JordanShortly after welcoming new CEO Tim Kopp at the beginning of December, Atlanta-based marketing startup Terminus has announced its acquisition of employee email engagement marketing platform Sigstr. An executive chairman…
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News
Metro Atlanta Chamber Inducts Second Group of Technology Companies ‘Backed by ATL’
by Holly Beilinby Holly BeilinThe Backed by ATL program, an initiative supported by the Metro Atlanta Chamber (MAC) to support and accelerate scaling-stage startups in the city, has announced an additional eight companies to…
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News
With BrightFunnel Acquisition, Terminus Powers Up Analytics to Follow the Marketing Life Cycle
by Muriel Vegaby Muriel VegaTerminus is kicking off 2018 in a big way as they announced their first acquisition, of B2B marketing analytics company BrightFunnel. After raising a Series B round last summer, Terminus had…
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News
Terminus Builds Momentum As It Injects Experience With New Executive Team
by Holly Beilinby Holly BeilinB2B martech software company Terminus, which now employs over 115, has added a new CFO to its rapidly-expanding executive team. Cathy Chandler has joined the company following its designation in the Atlanta…
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Account-based marketing (ABM) is the modern business-to-business sales approach focused on identifying and pursuing actual decision-makers at a companies’ most profitable target accounts. Unlike traditional push-based advertising, ABM offers marketing…
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Featured Events
TERMINUS Conference and Festival Showcases the Best Of the South’s Entertainment Tech
by Angela Kingby Angela KingNo matter what you’re passionate about — whether it’s making movies or watching them, playing games or creating them — TERMINUS is where you want to be. TERMINUS empowers today’s…
