Account-based marketing (ABM) is the modern business-to-business sales approach focused on identifying and pursuing actual decision-makers at a companies’ most profitable target accounts. Unlike traditional push-based advertising, ABM offers marketing and sales teams the ability to establish an actual relationship with prospects to pursue the most promising opportunities. Unlike inbound marketing strategies, which all companies […]
No matter what you’re passionate about — whether it’s making movies or watching them, playing games or creating them — TERMINUS is where you want to be. TERMINUS empowers today’s creators by providing them with the education, experience and opportunities they need to develop and produce entertaining and impactful work. TERMINUS Conference + Festival is a […]
Inbound marketing company HubSpot has jumped on board account-based marketing (ABM) Terminus‘ latest $10.3 million Series B round by committing to its first-ever capital investment. The round was co-led by Atlanta Ventures and Edison Partners. This strategic move by HubSpot was inspired by a recent foray into ABM and whether it could be “done in a human-friendly, inbound way,” says Bradley Coffey, […]
Bring It to Market is a bi-weekly series at Hype where we share marketing advice from top Chief Marketing Officers. Sangram Vajre, co-founder and Chief Marketing Officer at B2B Account-Based Marketing startup Terminus, wants to switch the conversation from your product to what problem it’s solving. After leading the marketing team at Pardot through its acquisition, he joined Terminus to […]
When many think of Atlanta, sunshine, southern hospitality, and fried green tomatoes may come to mind. However, lately the city has also been seized by a fever of technology, innovation, creativity, startups, and an overwhelming feeling of accomplishment. Since 2011, there has been an explosion of tech startups, incubators, and co-working spaces. In February, a […]