Terminus is kicking off 2018 in a big way as they announced their first acquisition, of B2B marketing analytics company BrightFunnel. After raising a Series B round last summer, Terminus had very specific goals for those funds — product development, engineering, and opening a West Coast office. With this acquisition, BrightFunnel’s 40 employees will remain at […]
B2B martech software company Terminus, which now employs over 115, has added a new CFO to its rapidly-expanding executive team. Cathy Chandler has joined the company following its designation in the Atlanta Business Chronicle’s 2017 Pacesetter Awards as the fastest growing software company in Atlanta, with 170 percent growth trailing 12 months. Chandler’s career has been rife […]
Account-based marketing (ABM) is the modern business-to-business sales approach focused on identifying and pursuing actual decision-makers at a companies’ most profitable target accounts. Unlike traditional push-based advertising, ABM offers marketing and sales teams the ability to establish an actual relationship with prospects to pursue the most promising opportunities. Unlike inbound marketing strategies, which all companies […]
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Inbound marketing company HubSpot has jumped on board account-based marketing (ABM) Terminus‘ latest $10.3 million Series B round by committing to its first-ever capital investment. The round was co-led by Atlanta Ventures and Edison Partners. This strategic move by HubSpot was inspired by a recent foray into ABM and whether it could be “done in a human-friendly, inbound way,” says Bradley Coffey, […]