The Backed by ATL program, an initiative supported by the Metro Atlanta Chamber (MAC) to support and accelerate scaling-stage startups in the city, has announced an additional eight companies to enter the program in its second year. Ally Commerce, First Performance Global, MaxEx, PrimeRevenue, QGenda, Rubicon Global, Skillshot (a subsidiary of Hi-Rez Studios), and Terminus […]
Terminus is kicking off 2018 in a big way as they announced their first acquisition, of B2B marketing analytics company BrightFunnel. After raising a Series B round last summer, Terminus had very specific goals for those funds — product development, engineering, and opening a West Coast office. With this acquisition, BrightFunnel’s 40 employees will remain at […]
B2B martech software company Terminus, which now employs over 115, has added a new CFO to its rapidly-expanding executive team. Cathy Chandler has joined the company following its designation in the Atlanta Business Chronicle’s 2017 Pacesetter Awards as the fastest growing software company in Atlanta, with 170 percent growth trailing 12 months. Chandler’s career has been rife […]
Account-based marketing (ABM) is the modern business-to-business sales approach focused on identifying and pursuing actual decision-makers at a companies’ most profitable target accounts. Unlike traditional push-based advertising, ABM offers marketing and sales teams the ability to establish an actual relationship with prospects to pursue the most promising opportunities. Unlike inbound marketing strategies, which all companies […]
No matter what you’re passionate about — whether it’s making movies or watching them, playing games or creating them — TERMINUS is where you want to be. TERMINUS empowers today’s creators by providing them with the education, experience and opportunities they need to develop and produce entertaining and impactful work. TERMINUS Conference + Festival is a […]