More than two dozen Atlanta-based enterprises have partnered with the Metro Atlanta Chamber (MAC) and the Atlanta Committee for Progress to launch IoT.ATL, a program that intends to boost the region’s tech sector in the burgeoning industry of Internet of Things products and software. Amongst the focuses of the group will be developing educational resources […]
Compelling content and branding can be instrumental in driving sales, revenue, and ultimately success of any company, and all of that rests on the shoulders of the marketing team. Thus, it’s critical for a scaling company to have a tested, knowledgable marketing lead to not only pull in customers, but ensure they are taking advantage […]
In today’s globalized world, a product might traverse across continents, doing so through multiple modes of transportation, before it reaches the consumer. And where and how it travels matters economically to not just the producer, but the customer: in one study, the logistics costs of delivering a $3.60 box of cereal to the consumer’s table was […]