How often do you see the words #ad, #paid, #sponsored, and #client while scrolling through your Instagram feed? In a world where influencer marketing is an increasingly-popular pillar of many brands’ marketing strategy, social media influencers are touting products that promise to make you happier, better-looking, healthier — you name it. Eric Sheinkop, co-founder and […]
Atlanta-based influencer engagement platform Sideqik has closed a $5 million Series A round led by Jackson Square Ventures with participation from Fuqua Capital, entrepreneur Tom Noonan, and existing investors Bee Partners and Bonfire Ventures. This round will take the company to about 80 employees, as they expand not only their Atlanta headquarters, but also in Phoenix, […]
Social media is at the top of the priority list for most marketing departments these days. This is especially true for startups, given the low costs associated with organic social media when compared to more traditional (potentially less-effective) marketing techniques. However most businesses’ social strategy still sticks with tweets, Facebook and Instagram posts. The problem […]
According to Social Media Week, 80 percent of brand’s audiences would rather watch live videos than read a blog. Facebook says that one-fifth of the videos posted to their platform now come via Facebook Live, and that users spend 3 times longer watching lives compared to pre-produced video. This explains why Facebook and Instagram’s live streaming feature are such a hot trend for […]
2018 is still new — but it’s already been a tough year for small businesses on social media. With the recent changes in its algorithm, Facebook is prioritizing posts by family and friends over businesses and publishers, making it even more challenging for brands. It’s becoming so challenging, in fact, that it may not make […]