Silverpop

We are on the cusp of a revolution, according to serial entrepreneur and former IBM executive Bill Nussey, and it’s related to a largely-invisible force that is what he calls…

This year will see the ten-year anniversary of Venture Atlanta, the largest investor conference in the Southeast and a part of the history of some of the most iconic Atlanta…

You know what a marketer does, and a sales team, and even an account manager, but customer success is a field that is still being defined. Hovering amidst the fields of technology, marketing,…

Bill Nussey, who sold his Atlanta marketing tech firm Silverpop to IBM in 2014 for a reported $270 million, has left Big Blue. A clue to the next phase of…

IBM is headed for the skies and spending billions on cloud-based services to get there – an evidently smart move considering this global market is projected to reach $127 billion…

It’s not a surprise that consumers are increasingly researching and buying from mobile devices, as well as shopping earlier and making last minute purchases using gift cards and via multiple…