As a company executive, are you serving as both the face and voice for your company? Are you actively engaged on social media? Are you consistently quoted as a thought leader in publications? Chances are, if you’re a busy startup founder, you did not answer ‘yes’ to all of those questions. But, in an era […]
As in most industries, there has been much discussion about how AI will (and won’t) revolutionize public relations. The topic was recently discussed on a Social Shake-Up panel called Artificial Intelligence: What Communicators Need to Know Now About AI, and the conclusion was clear: AI may transform ways in which PR professionals do certain tasks, but […]
Press coverage is a fickle, funny sport, especially for the new businesses it can make or break. PR requires a certain degree of skill and finesse. Much like you wouldn’t want an untrained developer coding your app, a less experienced PR strategy isn’t ideal — this individual is responsible for relaying your brand to the […]
Account-based marketing (ABM) is the modern business-to-business sales approach focused on identifying and pursuing actual decision-makers at a companies’ most profitable target accounts. Unlike traditional push-based advertising, ABM offers marketing and sales teams the ability to establish an actual relationship with prospects to pursue the most promising opportunities. Unlike inbound marketing strategies, which all companies […]
Technically, the definition of PR is “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Have you ever tried to tell startup founders that they need to invest in PR in order to create “mutually beneficial relationships?” Right. PR needs a new definition – one that actually defines the many […]