Hypepotamus

BigTeam Helps Marketing Teams Collect Feedback From Their Own Employees to “Avoid PR Nightmares”

Marketing veteran Trevor Wolfe has always been drawn to measuring consumer behavior — primarily, how to determine the thoughts and actions behind decision-making processes. Asking consumers the right questions and then properly analyzing that data can make all the difference when improving products and brands. One marketing information-gathering strategy that Wolfe identified as being particularly flawed was […]

Terminus Builds Momentum As It Injects Experience With New Executive Team

B2B martech software company Terminus, which now employs over 115, has added a new CFO to its rapidly-expanding executive team. Cathy Chandler has joined the company following its designation in the Atlanta Business Chronicle’s 2017 Pacesetter Awards as the fastest growing software company in Atlanta, with 170 percent growth trailing 12 months. Chandler’s career has been rife […]

Sideqik Wants to Help Brands Predict the Next Social Media Star

Sideqik

Influencer marketing — using individuals with no specific celebrity other than their digital presence to promote products or brands — is big business, with just the Instagram influencer market reaching $1 billion this year (and that’s just one platform of many!) The reason? Social media-attached millennials are now the generation with the largest retail purchasing […]

10 Marketing Experts On The Future of Atlanta Tech

When many think of Atlanta, sunshine, southern hospitality, and fried green tomatoes may come to mind. However, lately the city has also been seized by a fever of technology, innovation, creativity, startups, and an overwhelming feeling of accomplishment. Since 2011, there has been an explosion of tech startups, incubators, and co-working spaces. In February, a […]

Transitiv Tabulates Your Marketing ROI

Transitiv (previously Thermatic I.O.) helps you look beyond impressions and clicks when studying your digital advertising campaigns. The MarTech software wants to simplify your startup’s data and help you engage more users. The platform arms marketers with Transitiv’s Thermatic measurement technology, which uses collected data to build models from the ground up and nail down the most effective […]