martech

The ‘Request a Demo’ button is a pretty ubiquitous feature on a SaaS company’s website. The team behind Atlanta-based Tourial now wants to make that feature a more engaging and…

E-commerce’s astromical growth over the last two years has also meant a skyrocketing number of fake and misleading reviews ending up in front of customers.  The Federal Trade Commission (FTC) announced…

Atlanta native Max Ade chuckles when he thinks about his move back to Georgia from the West Coast. “It felt like we were on the last flight out during an…

Founded in 1994, Atlanta-based Incentive Solutions has evolved with the shifting marketing and advertising landscape.  As a leader in the incentive industry, the company focuses on software to build group…

The team behind AdCritter didn’t initially set out to build a DIY advertising platform for small businesses. CEO and founder Gabriel Smith told Hypepotamus his team initially started looking at…

Morrisville, North Carolina-based inMotionNow has spent the last two decades streamlining and deploying a project management tool for creative teams. Now, they’re joining forces with Dutch company Lytho as the…

Hypepotamus got to catch up virtually this week with Sharon Harris, Atlanta’s latest transplant.  Harris is Chief Marketing Officer at Jellyfish, a London-based AdTech and MarTech digital agency focusing on…

Despite the shorter month, Southeast tech startups still brought in some impressive headlines over the course of February. Here is your wrap-up of the month’s news:   Funding Stories Atlanta:…