Software company SugarCRM has acquired Atlanta-based marketing automation startup Salesfusion for an undisclosed amount. Salesfusion’s product will remain as a standalone offering indefinitely, and their team of 50 will remain…
martech
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Customer acquisition startup JumpCrew has closed a $7.2 million Series B funding round, co-led by Nashville Capital Network and Hinsdale Capital, to accelerate product innovation, hiring, and additional acquisitions in…
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News
Influencer Marketing Startup Sideqik Closes $5M Series A, Set to Quadruple and Expand On West Coast
by Holly Beilinby Holly BeilinAtlanta-based influencer engagement platform Sideqik has closed a $5 million Series A round led by Jackson Square Ventures with participation from Fuqua Capital, entrepreneur Tom Noonan, and existing investors Bee…
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News
Content Marketing Startup RootsRated Energizes With Re-Brand to Matcha
by Holly Beilinby Holly BeilinContent marketing platform RootsRated Media has re-branded to better reflect its focused vision to empower small and mid-sized business’s marketing teams. The newly-named Matcha, headquartered in Atlanta, will continue to…
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News
E-Commerce Marketing Company Springbot Closes An Additional $15M Funding Round
by Holly Beilinby Holly BeilinE-commerce marketing startup Springbot has closed an additional $15 million in an equity funding round led by new investor North Atlantic Capital. With this funding, the six-year-old company has raised…
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B2BCompanies
Marketing Teams Have Too Much Data, So Eletype Sends You What You Need to Know — Over Slack
by Holly Beilinby Holly BeilinAt Michael Sengbusch’s former startup, he created tools to help healthcare marketers do a better job advertising their services and providers. But, though the product was solid, the CTO constantly…
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B2BCompanies
Why This Quickly-Scaling Startup Hires Salespeople With No Sales Experience
by Muriel Vegaby Muriel VegaClient acquisition platform JumpCrew just finished up a hiring challenge — 50 employees in 50 days. Many of these are new sales people — most with absolutely no sales background.…
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B2BCompanies
Post-IPO, Cardlytics CEO Scott Grimes Looks Towards International Expansion, Potential M&A
by Muriel Vegaby Muriel VegaThis past February, Martech company Cardlytics (CDLX) rang the NASDAQ bell to announce the pricing of its public common stock offering, closing the day slightly above their initial price of $13 (at…