When many think of Atlanta, sunshine, southern hospitality, and fried green tomatoes may come to mind. However, lately the city has also been seized by a fever of technology, innovation, creativity, startups, and an overwhelming feeling of accomplishment. Since 2011, there has been an explosion of tech startups, incubators, and co-working spaces. In February, a […]
Transitiv (previously Thermatic I.O.) helps you look beyond impressions and clicks when studying your digital advertising campaigns. The MarTech software wants to simplify your startup’s data and help you engage more users. The platform arms marketers with Transitiv’s Thermatic measurement technology, which uses collected data to build models from the ground up and nail down the most effective […]
Uncharacteristic to many Georgia Tech grads in the early 2000s, Rob Kischuk stayed put after graduation, shuffling around startups during the quieter days of Atlanta’s emerging technology scene. “When I graduated I didn’t realize I was supposed to go move to Silicon Valley – nobody told me,” Kischuk laughed. Accidental Atlanta entrepreneur or not, Kischuk […]
Katharine Mobley has worked on marketing, advertising, and media relations strategies for both tech startup companies – starting with RealEstate.com in 1998 – and Fortune 500 brands like Coca-Cola and Bank of America. She’s also served as a top executive for early stage tech companies including KnowledgeStorm (bought in 2007 by TechTarget) and WeCareCard. Whether it’s […]
If you work in the Atlanta tech scene, and casually inquire about digital marketing, undoubtedly, you will hear, “You should connect with Kevin Sandlin.” Bouncing between the Atlanta Tech Village, where he serves as a mentor and oversees the weekly pitch practice, and General Assembly, home to his part-time course in digital marketing, Sandlin is […]