marketing

When a digital marketing SaaS platform is used by both high school seniors and the Atlanta Falcons, it’s worth checking out what all the hype could be about.  And from…

Lookalike audience technology has come to shape nearly every part of our digital lives. Whether it’s Netflix recommending our next binge-worthy TV series or Instagram serving us an ad for…

Marketer customer data platform Transitiv has raised a $1.7 million seed round, led by Atlanta-based early growth stage venture firm Vocap Investment Partners. “Vocap Partners are a great strategic partner…

After more than 20 years leading marketing and sales teams at companies of all types and sizes, Alex Krawchick realized a secret: many of those teams didn’t actually know how they were…

This past February, Martech company Cardlytics (CDLX) rang the NASDAQ bell to announce the pricing of its public common stock offering, closing the day slightly above their initial price of $13 (at…

Landing Lion, a Techstars Atlanta graduate that produces a high-performance landing page platform for digital marketers, has closed on a $500,000 ‘founders round’ of funding. Contributors to the round included two…

Last week, Atlanta-based Cardlytics (CDLX) rang the NASDAQ bell to announce the pricing of its public common stock offering of 5,400,000 shares at $13 per share to raise $70.2 million before underwriting…

Terrie O’Hanlon met now-CEO of cybersecurity company DefenseStorm Sean Feeney during their regular commutes on cross-country Delta flights to San Francisco. At the time, O’Hanlon was a Chief Marketing Officer at a…