Bring It to Market is a series at Hype where we share marketing advice from top Chief Marketing Officers. SalesLoft has grown from a handful of employees at the beginning of 2014 to hundreds in 2017. Its culture has earned accolades over the years, including earning Atlanta’s Best Place to Work award. At the helm of […]
A chance meeting with a friend introduced then-fashion content marketer Anastasia Simon to SoftWear Automation, a startup that manufactures sewing robots. The Louisiana-born marketer was almost ready to move on to LA after spending a few years in Atlanta. Good thing we got to keep her. Since joining the SoftWear team, Simon has crafted the messaging behind SoftWear Automation’s innovation — going beyond its hardware […]
Regardless of how complex your product may seem, your company’s marketing message should be simple and straight-forward. A complicated, dense message could alienate customers unfamiliar with the technology and reduce your leads. Crafting a narrative around your company’s solution should translate to all sides of your target market — potential customers, investors and users. “Simpler, more authentic ways of […]
Bring It to Market is a bi-weekly series at Hype where we share marketing advice from top Chief Marketing Officers. Sangram Vajre, co-founder and Chief Marketing Officer at B2B Account-Based Marketing startup Terminus, wants to switch the conversation from your product to what problem it’s solving. After leading the marketing team at Pardot through its acquisition, he joined Terminus to […]
Bring It to Market is a bi-weekly series at Hype where we share marketing advice from top Chief Marketing Officers. Ellen Donahue-Dalton, head of marketing at healthcare technology company Medecision, took on the task of helping the 30-year organization shift from a a single-product, single-market company into a multi-market platform solution services company. Her 20+ years in marketing prepared […]