marketing

The pandemic certainly changed how consumers think about online ordering. But it also drastically changed the way businesses think about their online selling habits. First during lockdowns and then during…

A group of Emory students spent the last semester learning the art and the science of “going viral.”  Professor Marina Cooley, who teaches content marketing at Goizueta Business School, tasked…

Ubiquitous is a match-making service for the influencer age. The Atlanta-based startup describes itself as a Hinge-like platform connecting businesses and TikTok influencers. That is important because the traditional branded…

Atlanta-based Supercopy has big plans to change the way brands market themselves online.  Its AI platform is designed to help companies communicate effectively online. Using qualitative and quantitative metrics, Supercopy…

There are people who spend their entire lives in the “startup land.” But after 20 years in corporate America, Holly Wasson joined her first startup in 2018 because she found…

After leaving a career in the military, Air Force veteran April Caldwell’s dove into the small business world with the launch of her own gourmet popcorn company.  Part of the…

Atlanta native Max Ade chuckles when he thinks about his move back to Georgia from the West Coast. “It felt like we were on the last flight out during an…

A new era of branding is upon us, and it is already bringing in big bucks for athletes across the South.  As of July 1 of this year, NCAA athletes…