A new era of branding is upon us, and it is already bringing in big bucks for athletes across the South. As of July 1 of this year, NCAA athletes…
Tag:
marketing
-
-
The Atlanta advertising and marketing tech scene continues to make waves nationally. CallRail, an advertising and analytics startup, just announced its first acquisition. New York-based PhoneWagon, a four-year-old call tracking…
-
Could e-commerce marketing benefit from a little bit of southern hospitality? The team behind Los Angeles-based Emotive thinks so. After raising a $50 million Series B round, Emotive is expanding…
-
FeatureNews
Terminus CEO Talks Future of Account-Based Marketing After Team Raises $90 Million Series C
For CEO Tim Kopp, Terminus’ $90 million Series C isn’t just a big headline. “It’s a great validator. But it also puts the pressure on us to keep going.” The…
-
When Chike Nwoke was a student at the University of Maryland College Park, he took note of a unique marketing tactic used by energy drink company Redbull. The company would…
-
FeatureNews
After Series A Round, Atlanta-based Voxie Looks To Make Text Message Conversations The Next Big Thing in Brand Engagement
Even before the pandemic, getting in front of the right customers was hard for retailers, restaurateurs, and e-commerce store owners. As email open rates fell over the course of the…
-
B2BFeature
Springbot Acquires Atlanta-based Matcha, bringing content to growing e-commerce marketing platform
Two Atlanta-based TechOperator portfolio companies are joining forces as the future of retail moves even further online. Springbot, the marketing and analytics platform based in Midtown, acquired Atlanta-based Matcha last…
-
Social distancing has brought about one interesting benefit for CallRail, the Atlanta-based phone call tracking and analytics startup. According to data released by the company, overall call volume was up…
