marketing

Could e-commerce marketing benefit from a little bit of southern hospitality?  The team behind Los Angeles-based Emotive thinks so.  After raising a $50 million Series B round, Emotive is expanding…

For CEO Tim Kopp, Terminus’ $90 million Series C isn’t just a big headline. “It’s a great validator. But it also puts the pressure on us to keep going.”  The…

When Chike Nwoke was a student at the University of Maryland College Park, he took note of a unique marketing tactic used by energy drink company Redbull. The company would…

Even before the pandemic, getting in front of the right customers was hard for retailers, restaurateurs, and e-commerce store owners.  As email open rates fell over the course of the…

Two Atlanta-based TechOperator portfolio companies are joining forces as the future of retail moves even further online.  Springbot, the marketing and analytics platform based in Midtown, acquired Atlanta-based Matcha last…

Social distancing has brought about one interesting benefit for CallRail, the Atlanta-based phone call tracking and analytics startup. According to data released by the company, overall call volume was up…

When a digital marketing SaaS platform is used by both high school seniors and the Atlanta Falcons, it’s worth checking out what all the hype could be about.  And from…

Lookalike audience technology has come to shape nearly every part of our digital lives. Whether it’s Netflix recommending our next binge-worthy TV series or Instagram serving us an ad for…