marketing

After leaving a career in the military, Air Force veteran April Caldwell’s dove into the small business world with the launch of her own gourmet popcorn company.  Part of the…

Atlanta native Max Ade chuckles when he thinks about his move back to Georgia from the West Coast. “It felt like we were on the last flight out during an…

A new era of branding is upon us, and it is already bringing in big bucks for athletes across the South.  As of July 1 of this year, NCAA athletes…

The Atlanta advertising and marketing tech scene continues to make waves nationally.  CallRail, an advertising and analytics startup, just announced its first acquisition.  New York-based PhoneWagon, a four-year-old call tracking…

Could e-commerce marketing benefit from a little bit of southern hospitality?  The team behind Los Angeles-based Emotive thinks so.  After raising a $50 million Series B round, Emotive is expanding…

For CEO Tim Kopp, Terminus’ $90 million Series C isn’t just a big headline. “It’s a great validator. But it also puts the pressure on us to keep going.”  The…

When Chike Nwoke was a student at the University of Maryland College Park, he took note of a unique marketing tactic used by energy drink company Redbull. The company would…

Even before the pandemic, getting in front of the right customers was hard for retailers, restaurateurs, and e-commerce store owners.  As email open rates fell over the course of the…