The team behind Atlanta-based Givsly sees giving back as a solid business decision. And their platform wants to make that process even easier by being a “Calendly link for donations.” …
Marketing Automation
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Software company SugarCRM has acquired Atlanta-based marketing automation startup Salesfusion for an undisclosed amount. Salesfusion’s product will remain as a standalone offering indefinitely, and their team of 50 will remain…
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News
ClickDimensions Acquires New York-Based Sweetspot to Add Analytics to Its Marketing Platform
by Holly Beilinby Holly BeilinClickDimensions, an Atlanta-based marketing software firm, has acquired Sweetspot, a startup that helps large enterprises like Shell, P&G, Marriot, Toyota, and more create customized dashboards to display all of their…
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CommunityContributors
How to Use Marketing Automation Far Beyond Just Email
by Dan Earleby Dan EarleFor years, marketing teams have relied on automation systems — including Marketo, Pardot and Eloqua — as the driving force of email marketing campaigns. And for good reason. These systems…
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PeopleProfiles
Atlanta Gains Another Marketing Tech Company With Infusionsoft — Here’s the Key Talent Its CEO Wants to See
by Muriel Vegaby Muriel VegaArizona-based Infusionsoft, a sales and marketing platform specifically for small businesses, has landed in the south to open up a new Atlanta office. They chose Atlanta to address the needs of…
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Account-based marketing (ABM) is the modern business-to-business sales approach focused on identifying and pursuing actual decision-makers at a companies’ most profitable target accounts. Unlike traditional push-based advertising, ABM offers marketing…
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PeopleProfiles
Salesfusion CEO on Helping Fellow Marketers and Small Businesses Energize their Campaigns
by Muriel Vegaby Muriel Vega“The mistake that many of us make is that the technology itself is the key to our success,” says Salesfusion CEO Carol O’Kelley in a resource video on the marketing…
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Technically, the definition of PR is “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Have you ever tried to tell startup founders that they…