Account-based marketing (ABM) is the modern business-to-business sales approach focused on identifying and pursuing actual decision-makers at a companies’ most profitable target accounts. Unlike traditional push-based advertising, ABM offers marketing and sales teams the ability to establish an actual relationship with prospects to pursue the most promising opportunities. Unlike inbound marketing strategies, which all companies […]
“The mistake that many of us make is that the technology itself is the key to our success,” says Salesfusion CEO Carol O’Kelley in a resource video on the marketing automation startup’s site. That’s where Salesfusion differs from other software companies — they believe that marketing success comes at the intersection of the right platform, […]
Technically, the definition of PR is “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Have you ever tried to tell startup founders that they need to invest in PR in order to create “mutually beneficial relationships?” Right. PR needs a new definition – one that actually defines the many […]
Keeping track of client relationships within different teams in your company can get overwhelming — fast. Contacts are constantly being passed from sales to marketing to legal and things can easily fall through the cracks. SalesWise is solving this problem by creating a dashboard that gives you “unprecedented visibility,” as CEO Gregg Freishtat calls it. Their platform aggregates your […]
If you’re an entrepreneur spending night and day building your small business baby, chances are you don’t have the time to deal with a clunky marketing platform that eats away at your precious hours. But when it comes down to the facts, you’re likely spending up to 20 hours on marketing alone – a significant […]