Marketing Automation

Less than a month after closing a $62 million venture round, Atlanta-based MessageGears is already making good on its strategic hiring and international expansion plans.  The team announced this week…

There’s an important agreement between brands and customers who opt into email communication, says Roger Barnette, CEO at MessageGears.  “Customers are saying I need [brands] to deliver content in channels…

The team behind Atlanta-based Givsly sees giving back as a solid business decision. And their platform wants to make that process even easier by being a “Calendly link for donations.” …

Software company SugarCRM has acquired Atlanta-based marketing automation startup Salesfusion for an undisclosed amount. Salesfusion’s product will remain as a standalone offering indefinitely, and their team of 50 will remain…

ClickDimensions, an Atlanta-based marketing software firm, has acquired Sweetspot, a startup that helps large enterprises like Shell, P&G, Marriot, Toyota, and more create customized dashboards to display all of their…

For years, marketing teams have relied on automation systems — including Marketo, Pardot and Eloqua — as the driving force of email marketing campaigns. And for good reason. These systems…

Arizona-based Infusionsoft, a sales and marketing platform specifically for small businesses, has landed in the south to open up a new Atlanta office. They chose Atlanta to address the needs of…

Account-based marketing (ABM) is the modern business-to-business sales approach focused on identifying and pursuing actual decision-makers at a companies’ most profitable target accounts. Unlike traditional push-based advertising, ABM offers marketing…