Marketing Automation

Software company SugarCRM has acquired Atlanta-based marketing automation startup Salesfusion for an undisclosed amount. Salesfusion’s product will remain as a standalone offering indefinitely, and their team of 50 will remain…

ClickDimensions, an Atlanta-based marketing software firm, has acquired Sweetspot, a startup that helps large enterprises like Shell, P&G, Marriot, Toyota, and more create customized dashboards to display all of their…

For years, marketing teams have relied on automation systems — including Marketo, Pardot and Eloqua — as the driving force of email marketing campaigns. And for good reason. These systems…

Arizona-based Infusionsoft, a sales and marketing platform specifically for small businesses, has landed in the south to open up a new Atlanta office. They chose Atlanta to address the needs of…

Account-based marketing (ABM) is the modern business-to-business sales approach focused on identifying and pursuing actual decision-makers at a companies’ most profitable target accounts. Unlike traditional push-based advertising, ABM offers marketing…

“The mistake that many of us make is that the technology itself is the key to our success,” says Salesfusion CEO Carol O’Kelley in a resource video on the marketing…

Technically, the definition of PR is “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Have you ever tried to tell startup founders that they…

Keeping track of client relationships within different teams in your company can get overwhelming — fast. Contacts are constantly being passed from sales to marketing to legal and things can easily…