Less than a month after closing a $62 million venture round, Atlanta-based MessageGears is already making good on its strategic hiring and international expansion plans. The team announced this week…
Marketing Automation
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B2BFeatureNewsStartup News
Getting The Message Out: Atlanta-based MessageGears Is Poised For Growth Following $62M Funding Round
There’s an important agreement between brands and customers who opt into email communication, says Roger Barnette, CEO at MessageGears. “Customers are saying I need [brands] to deliver content in channels…
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The team behind Atlanta-based Givsly sees giving back as a solid business decision. And their platform wants to make that process even easier by being a “Calendly link for donations.” …
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Software company SugarCRM has acquired Atlanta-based marketing automation startup Salesfusion for an undisclosed amount. Salesfusion’s product will remain as a standalone offering indefinitely, and their team of 50 will remain…
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News
ClickDimensions Acquires New York-Based Sweetspot to Add Analytics to Its Marketing Platform
by Holly Beilinby Holly BeilinClickDimensions, an Atlanta-based marketing software firm, has acquired Sweetspot, a startup that helps large enterprises like Shell, P&G, Marriot, Toyota, and more create customized dashboards to display all of their…
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CommunityContributors
How to Use Marketing Automation Far Beyond Just Email
by Dan Earleby Dan EarleFor years, marketing teams have relied on automation systems — including Marketo, Pardot and Eloqua — as the driving force of email marketing campaigns. And for good reason. These systems…
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PeopleProfiles
Atlanta Gains Another Marketing Tech Company With Infusionsoft — Here’s the Key Talent Its CEO Wants to See
by Muriel Vegaby Muriel VegaArizona-based Infusionsoft, a sales and marketing platform specifically for small businesses, has landed in the south to open up a new Atlanta office. They chose Atlanta to address the needs of…
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Account-based marketing (ABM) is the modern business-to-business sales approach focused on identifying and pursuing actual decision-makers at a companies’ most profitable target accounts. Unlike traditional push-based advertising, ABM offers marketing…