Jon Hutson and his team kept running into a big problem when they were conducting research for their clients. While everyone agreed research is important, they didnât always agree on…
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market research
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Whenever we chat with Atlanta entrepreneurs, the conversation inevitably leans towards the potential the city has to become one of the biggest startup hubs in the country. Our conversation last…
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CommunityContributors
Why App Developers Should Start With Market Research
by Mary Elzeyby Mary ElzeySoftware developers pride themselves on their ability to solve problems. To navigate the complexities of technology and provide a solution that works. The process, the rigor, the long hours of…
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B2BCompanies
Tanjo’s Animated Personas Are Like Sim Characters for Market Researchers
by Muriel Vegaby Muriel VegaMarketing research often relies on chosen subjects’ opinions within a controlled environment. But what happens if they stretch the truth, if they feel off that day, or if they’re not…