influencer marketing

Social media not only created new job opportunities for budding marketers, but also gave rise to an entirely new subset of celebrities. The social media influencer is ubiquitous on platforms…

Ubiquitous is a match-making service for the influencer age. The Atlanta-based startup describes itself as a Hinge-like platform connecting businesses and TikTok influencers. That is important because the traditional branded…

As an engineer, Lingbin Kong has a knack for streamlining processes.  After graduating from Georgia Tech with a Master in Electrical Engineer, Kong went on to work for Motorola and…

When Chike Nwoke was a student at the University of Maryland College Park, he took note of a unique marketing tactic used by energy drink company Redbull. The company would…

How often do you see the words #ad, #paid, #sponsored, and #client while scrolling through your Instagram feed? In a world where influencer marketing is an increasingly-popular pillar of many…

Atlanta-based influencer engagement platform Sideqik has closed a $5 million Series A round led by Jackson Square Ventures with participation from Fuqua Capital, entrepreneur Tom Noonan, and existing investors Bee…

“The eyeballs of people are continuously migrating from the television and traditional media to the phone and social media to consume their content,” shares entrepreneur Jim Cavale. “So these eyes…

Intecoo cultivates communities of influence to make authentic brand connections Increasingly, consumers’ interactions with brands are changing: trust in traditional advertising is dwindling, they are turning to social media for…