Intecoo cultivates communities of influence to make authentic brand connections Increasingly, consumers’ interactions with brands are changing: trust in traditional advertising is dwindling, they are turning to social media for purchasing decisions, and relying more on friends. People want to see content that is relevant to them, to have a conversation with brands instead of being […]
Fashion is moving to a digital industry as e-commerce skyrockets past brick-and-mortar (why brave the crowds of Black Friday when you can hit up Cyber Monday from your couch?), and brands are increasingly looking for novel ways to help consumers discover their newest styles. At the same time, as it becomes easier than ever for […]
Influencer marketing — using individuals with no specific celebrity other than their digital presence to promote products or brands — is big business, with just the Instagram influencer market reaching $1 billion this year (and that’s just one platform of many!) The reason? Social media-attached millennials are now the generation with the largest retail purchasing […]
From Bowling Green, Kentucky (an hour outside of Nashville, TN), entrepreneur April Foster built an empire in Inked Brands. The crafter-turned-tech-founder helps influencers grow their business in authentic ways through e-commerce, transitioning into this side of the business seamlessly after major success with a scrapbook business (she has shipped over 300,000 kits!). Foster saw the influencers she worked with (think bloggers, crafters, etc. […]