How often do you see the words #ad, #paid, #sponsored, and #client while scrolling through your Instagram feed? In a world where influencer marketing is an increasingly-popular pillar of many brands’ marketing strategy, social media influencers are touting products that promise to make you happier, better-looking, healthier — you name it. Eric Sheinkop, co-founder and […]
Atlanta-based influencer engagement platform Sideqik has closed a $5 million Series A round led by Jackson Square Ventures with participation from Fuqua Capital, entrepreneur Tom Noonan, and existing investors Bee Partners and Bonfire Ventures. This round will take the company to about 80 employees, as they expand not only their Atlanta headquarters, but also in Phoenix, […]
“The eyeballs of people are continuously migrating from the television and traditional media to the phone and social media to consume their content,” shares entrepreneur Jim Cavale. “So these eyes are migrating to the social media accounts of individual people, but they’re not content producers.” “I wanted to create something that could be a conduit […]
Intecoo cultivates communities of influence to make authentic brand connections Increasingly, consumers’ interactions with brands are changing: trust in traditional advertising is dwindling, they are turning to social media for purchasing decisions, and relying more on friends. People want to see content that is relevant to them, to have a conversation with brands instead of being […]
Fashion is moving to a digital industry as e-commerce skyrockets past brick-and-mortar (why brave the crowds of Black Friday when you can hit up Cyber Monday from your couch?), and brands are increasingly looking for novel ways to help consumers discover their newest styles. At the same time, as it becomes easier than ever for […]