Social media not only created new job opportunities for budding marketers, but also gave rise to an entirely new subset of celebrities. The social media influencer is ubiquitous on platforms…
influencer marketing
-
B2BFeatureNewsStartup News
-
B2BFeatureStartup News
Influencers are ubiquitous on TikTok today. This Atlanta entrepreneur is making it easier to track their marketing impact.
Ubiquitous is a match-making service for the influencer age. The Atlanta-based startup describes itself as a Hinge-like platform connecting businesses and TikTok influencers. That is important because the traditional branded…
-
FeatureProfiles
Atlanta-based Engineer Launches Platform to Boost Influencer Marketing Efforts Internationally
As an engineer, Lingbin Kong has a knack for streamlining processes. After graduating from Georgia Tech with a Master in Electrical Engineer, Kong went on to work for Motorola and…
-
When Chike Nwoke was a student at the University of Maryland College Park, he took note of a unique marketing tactic used by energy drink company Redbull. The company would…
-
News
Atlanta Startup Founded By Coca-Cola Brand Veterans Raises $3M to Make Influencer Recommendations Better
by Holly Beilinby Holly BeilinHow often do you see the words #ad, #paid, #sponsored, and #client while scrolling through your Instagram feed? In a world where influencer marketing is an increasingly-popular pillar of many…
-
News
Influencer Marketing Startup Sideqik Closes $5M Series A, Set to Quadruple and Expand On West Coast
by Holly Beilinby Holly BeilinAtlanta-based influencer engagement platform Sideqik has closed a $5 million Series A round led by Jackson Square Ventures with participation from Fuqua Capital, entrepreneur Tom Noonan, and existing investors Bee…
-
B2BCompanies
INFLCR Makes Sure Influencers — From College Athletes to Political Supporters — Actually Have Good Content
by Holly Beilinby Holly Beilin“The eyeballs of people are continuously migrating from the television and traditional media to the phone and social media to consume their content,” shares entrepreneur Jim Cavale. “So these eyes…
-
Featured Events
The Business of Influence | How to Use Influencer Marketing Differently
by Angela Kingby Angela KingIntecoo cultivates communities of influence to make authentic brand connections Increasingly, consumers’ interactions with brands are changing: trust in traditional advertising is dwindling, they are turning to social media for…