As an engineer, Lingbin Kong has a knack for streamlining processes. After graduating from Georgia Tech with a Master in Electrical Engineer, Kong went on to work for Motorola and…
influencer marketing
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FeatureProfiles
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When Chike Nwoke was a student at the University of Maryland College Park, he took note of a unique marketing tactic used by energy drink company Redbull. The company would…
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News
Atlanta Startup Founded By Coca-Cola Brand Veterans Raises $3M to Make Influencer Recommendations Better
by Holly Beilinby Holly BeilinHow often do you see the words #ad, #paid, #sponsored, and #client while scrolling through your Instagram feed? In a world where influencer marketing is an increasingly-popular pillar of many…
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News
Influencer Marketing Startup Sideqik Closes $5M Series A, Set to Quadruple and Expand On West Coast
by Holly Beilinby Holly BeilinAtlanta-based influencer engagement platform Sideqik has closed a $5 million Series A round led by Jackson Square Ventures with participation from Fuqua Capital, entrepreneur Tom Noonan, and existing investors Bee…
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B2BCompanies
INFLCR Makes Sure Influencers — From College Athletes to Political Supporters — Actually Have Good Content
by Holly Beilinby Holly Beilin“The eyeballs of people are continuously migrating from the television and traditional media to the phone and social media to consume their content,” shares entrepreneur Jim Cavale. “So these eyes…
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Featured Events
The Business of Influence | How to Use Influencer Marketing Differently
by Angela Kingby Angela KingIntecoo cultivates communities of influence to make authentic brand connections Increasingly, consumers’ interactions with brands are changing: trust in traditional advertising is dwindling, they are turning to social media for…
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B2BB2CCompanies
YC Grad Looklive Connects Culture to Commerce By Making Celebrity Style Shoppable
by Holly Beilinby Holly BeilinFashion is moving to a digital industry as e-commerce skyrockets past brick-and-mortar (why brave the crowds of Black Friday when you can hit up Cyber Monday from your couch?), and…
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B2BCompanies
Sideqik Wants to Help Brands Predict the Next Social Media Star
by Holly Beilinby Holly BeilinInfluencer marketing — using individuals with no specific celebrity other than their digital presence to promote products or brands — is big business, with just the Instagram influencer market reaching…