It’s hard to land an accurate estimation of the true cost of a medical procedure. According to a recent study, 92 percent of consumers want to know payment responsibility prior to a provider visit, and for those that received their bill after the fact, 74 percent were confused by the explanation of benefits and medical bills. “This is a […]
Where healthcare marketers connect and address best practices Healthcare CMOs are constantly faced with a multichannel stakeholder challenge: which groups do you engage, how, and when? They have to speak many different languages based on the audience. They must prioritize which audiences get assigned resources and how much to spend on different marketing channels. Atlanta-based […]
Healthcare-focused digital marketing platform Influence Health is riding a wave of trends in healthcare, from a consumer focus on digitization to increased competition for patients. Their success has shown with a spree of announcements over the past year, including several new members of the leadership team and doubling down on their commitment to Atlanta with […]
With healthcare costs rising quickly, hospitals are scrambling to stay on top of patient payments, often hiring hundreds of payment specialists to track down the money. One study found that over half of hospitals surveyed lost money on every patient they served that year. For health systems that rely on timely patient payments for survival, healthcare […]
Medical bills are one of the easiest payments to fall through the cracks — unlike a monthly bill, there’s rarely a reminder system, and between handling unexpected illness or injuries and coordinating with health insurance, you can easily forget. One in five Americans with medical insurance have unpaid, past-due medical bills — many reported that they were unaware of any […]