Patientco, a healthcare patient payments platform, has raised a $28 million Series B funding round led by growth-stage fund Accel-KKR; existing investor BlueCross BlueShield Venture Partners/Sandbox Advantage Fund also participated. The capital will be used to increase the Atlanta-headquartered company’s staff by 40 percent and expand sales and marketing across the country. Founded in 2009, […]
Healthcare data solutions company Verscend has acquired Atlanta-based healthcare payments company Cotiviti (NYSE: COTV) for $4.9 billion in cash. According to the company, the acquisition is an opportunity to combine their tools create a more robust solution that addresses the estimated $900 billion in healthcare wasted costs. “We are excited to be combining with Verscend and believe that together […]
It’s hard to land an accurate estimation of the true cost of a medical procedure. According to a recent study, 92 percent of consumers want to know payment responsibility prior to a provider visit, and for those that received their bill after the fact, 74 percent were confused by the explanation of benefits and medical bills. “This is a […]
Where healthcare marketers connect and address best practices Healthcare CMOs are constantly faced with a multichannel stakeholder challenge: which groups do you engage, how, and when? They have to speak many different languages based on the audience. They must prioritize which audiences get assigned resources and how much to spend on different marketing channels. Atlanta-based […]
Healthcare-focused digital marketing platform Influence Health is riding a wave of trends in healthcare, from a consumer focus on digitization to increased competition for patients. Their success has shown with a spree of announcements over the past year, including several new members of the leadership team and doubling down on their commitment to Atlanta with […]