When it came time for the Atlanta Hawks to select a partner for their jersey patch, a new NBA pilot program kicking off this upcoming season where a company’s logo…
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A Look At Philips Arena’s New Tech: Renovation Will Reflect Atlanta Hawks As Top Tech-Savvy Team
by Holly Beilinby Holly BeilinThe transformation of Philips Arena will be the second-largest in NBA history. After the renovations are completed, Atlanta Hawks fans will watch their favorite team, enjoy a bevy of entertainment options,…
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Coca-Cola BridgeCommunity Startups Will Test Their MVPs In Philips Arena User Lab
by Holly Beilinby Holly BeilinThe startups in Coca-Cola’s BridgeCommunity commercialization program, which upped the ante by accepting double the number of companies this year, receive unparalleled access to a major roster of enterprise partners. Now, they’ll…
