fitness

When we talked to Metric Mate in April of last year, the Atlanta-based SportsTech startup was focused on going business-to-business-to-consumer (B2B2C) to get its personal workout tracker into the hands of…

Luke Beard recognized fundamental flaws with activity tracking apps when he took up running during the pandemic. As a designer and self-proclaimed “chronic oversharer” on Twitter, he wanted to post…

Corporate benefits have mostly been “stale and analog for decades,” Ed Buckley admits. But companies are starting to bring more than the standard gym stipend to the table with their…

There are many benefits to implementing a workplace wellness program. Employee retention, absenteeism rates, cost savings, productivity, and staff morale all improve with these programs in place. Recent research backs…

Alex McDonald, Mehmet Bajin, and Jeff Kim — all fitness competition enthusiasts — had all worked at the same healthcare software company in Madison, Wisconsin, but didn’t realize that they’d…

In the old school world of workplace culture, we asked not what a company could do for us, but what we could do for the company. Rigid working hours, dress…

Scientists at the American Council on Exercise found that by making people move in sync with sound, feel more energized, and distract from discomfort, music can drive exercise intensity. If…

Step trackers are more ubiquitous than ever, especially with the pick-up of smart watches. But, study after study shows that, though Fitbits, Garmins and the like do sell, consumers abandon…