Cyclists and runners have long used the miles of pavement that make up the Atlanta BeltLine for their workouts. But the trail has been attracting a more diverse group of…
fitness
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“The Shark Tank Effect Is Real”: Metric Mate evolves into the B2C fitness space
When we talked to Metric Mate in April of last year, the Atlanta-based SportsTech startup was focused on going business-to-business-to-consumer (B2B2C) to get its personal workout tracker into the hands of…
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Luke Beard recognized fundamental flaws with activity tracking apps when he took up running during the pandemic. As a designer and self-proclaimed âchronic oversharerâ on Twitter, he wanted to post…
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FeatureStartup News
Focus On Corporate Wellness Means Big Business For Southeast Startups
by hypepotamusby hypepotamusCorporate benefits have mostly been âstale and analog for decades,â Ed Buckley admits. But companies are starting to bring more than the standard gym stipend to the table with their…
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How To Build Wellness Programs Your Startup Employees Will Love
by Huyen Winby Huyen WinThere are many benefits to implementing a workplace wellness program. Employee retention, absenteeism rates, cost savings, productivity, and staff morale all improve with these programs in place. Recent research backs…
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Alex McDonald, Mehmet Bajin, and Jeff Kim â all fitness competition enthusiasts â had all worked at the same healthcare software company in Madison, Wisconsin, but didnât realize that theyâd…
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How Fitspot Measures and Implements Employee Wellness Plans â and You Can Too
by Megan Pearlby Megan PearlIn the old school world of workplace culture, we asked not what a company could do for us, but what we could do for the company. Rigid working hours, dress…
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Scientists at the American Council on Exercise found that by making people move in sync with sound, feel more energized, and distract from discomfort, music can drive exercise intensity. If…