fan engagement

What if brands could ensure a new product launch was going to be a hit even before it got on shelves?  Today, brands can try to leverage seemingly endless amounts…

Sarah Beth Perry knew she wanted to work in the music industry. After studying music, business, and entrepreneurship at Belmont University — and because of her self-proclaimed boy band ‘super…

Fanaticus XR co-founder Ernesto Escobar didn’t know he would be in the business of extended reality, or “XR,” until one day a few years ago he found himself watching a…

In any industry, knowing your target audience and their specific needs are necessary not only to acquire business, but retain it over time. Sports are no different. While in more…