A decade ago, data-driven marketing was a foreign concept. You simply told as many people as possible about your product and hoped that some people would be interested enough to buy it. Today, things couldn’t be more different. The explosion of digital technology and big data has changed the game for e-commerce marketers, and data-driven […]
Sheehan Toufiq’s first entrepreneurial endeavor was in college, when he started selling various household goods on eBay and Amazon. While the growth of his business should’ve been cause for celebration, Toufiq grew frustrated with the struggles of shipping logistics as he would spend entire days packing up orders, often being forced to skip class and unable to […]
ATDC alum Springbot finished an eventful year on a high note, closing a $10 million Series B round led by Harbert Growth Partners. Focusing on small to medium-seized online retailers, the eCommerce marketing platform simplifies data and multi-channel marketing by combining marketing automation and analytics to help grow the retailer’s revenue. This latest funding round was […]
Move over, Hollywood. Georgia’s digital entertainment industry has seen explosive growth in the past few years, jumping from number five three years ago to being tied for number three on the list of top film production centers in the world, beating out the UK and New York. From eSports to Hollywood films, the state has attracted new business investment from […]
If you’ve ever torn through your closet like a tornado of textile destruction desperate to find the perfect outfit you wouldn’t be alone. In fact, only 20% of your garbs get a frequent night on the town, while the other 80% hang high and dry collecting dust in your closet. Luckily, Hype’s got your back […]