The courts may be small, but its influence is growing. With upwards of 5 million players in the US, pickleball is the country’s fastest-growing sport. Players are from all ages…
direct to consumer
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FeatureNews
No Dirty Money Here: Green Cleaning Products Startup Truman’s Closes $5M Seed From CPG Giant Henkel and Direct-to-Consumer VCs
by Holly Beilinby Holly BeilinDirect-to-consumer cleaning products startup Truman’s has closed a seed round of $5 million led by European consumer products giant Henkel, the maker of legacy cleaning brands like All, Dial, Purex…
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B2CCompanies
Direct-to-Canine Supplement Company Launches to Help Your Good Boy (Or Girl) Live Forever
by Holly Beilinby Holly Beilin“Organic!” “Non-GMO.” “Grain-free,” and even, yes, “Keto-friendly!” As these labels scream out from either side of the aisle, one might think that this consumer is exploring an aisle at Whole…
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B2CCompaniesFeature
Cleaning Sprays Are 98% Water. Direct to Consumer Startup Truman’s Ships the Other 2% For a Fraction of the Cost
by Holly Beilinby Holly BeilinWhen Jon Bostock and Alex Reed did a deep dive into how many individual brands of cleaning products they could find on the shelf at a grocery store, the results…
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B2CCompaniesFeature
Nashville’s SmileDirectClub Changed Orthodontia By Meeting Consumers At Home. Here’s Why They’re Investing In Physical Space
by Holly Beilinby Holly BeilinBefore 2014, adult orthodontia was fairly straightforward, albeit expensive and time-consuming: you visited an orthodontist office, often several times, to be assessed, fitted, and treated over the course of six…