For years, marketing teams have relied on automation systems — including Marketo, Pardot and Eloqua — as the driving force of email marketing campaigns. And for good reason. These systems bring ease and efficiencies, allowing marketing teams to produce customized, targeted emails for their numerous customer segments. But with today’s tightening CAN-SPAM regulations — which […]
E-commerce marketing startup Springbot has closed an additional $15 million in an equity funding round led by new investor North Atlantic Capital. With this funding, the six-year-old company has raised over $30 million to-date. All current investors, including TechOperators, TTV Capital, Harbert Growth Partners, TechSquare Labs, Forte Ventures and Silicon Valley Bank, also participated in […]
The paid versus organic search battle has been going on for as long as e-commerce has been around. In an ideal situation, any marketer could choose both. But if there can only be one choice, the decision becomes much tougher — both provide benefits and obstacles of their own. For instance, paid helps retailers show […]
A decade ago, data-driven marketing was a foreign concept. You simply told as many people as possible about your product and hoped that some people would be interested enough to buy it. Today, things couldn’t be more different. The explosion of digital technology and big data has changed the game for e-commerce marketers, and data-driven […]
You have an idea — for a blog, or an e-commerce site, or a campaign to drive users to your new service. You write the copy, create visuals, and plan social media posts — but you need one last thing: a website. Unfortunately, most web projects, even simple ones, can take weeks or even months […]