digital marketing

While a college student in the early 2000s, Catherine Tabor started a concierge errands business to earn a bit of cash. As the business was growing along with its internet…

For years, marketing teams have relied on automation systems — including Marketo, Pardot and Eloqua — as the driving force of email marketing campaigns. And for good reason. These systems…

E-commerce marketing startup Springbot has closed an additional $15 million in an equity funding round led by new investor North Atlantic Capital. With this funding, the six-year-old company has raised…

The paid versus organic search battle has been going on for as long as e-commerce has been around. In an ideal situation, any marketer could choose both. But if there…

A decade ago, data-driven marketing was a foreign concept. You simply told as many people as possible about your product and hoped that some people would be interested enough to…

You have an idea — for a blog, or an e-commerce site, or a campaign to drive users to your new service. You write the copy, create visuals, and plan…

Everything you need to know about a career in tech will be revealed. Start or advance your career in today’s top tech fields at General Assembly Atlanta’s Career Lab on July 22nd.…

Today’s email landscape is a cluttered one — with recipients bombarded with competing messages on a daily basis, finding a way to stand out from the crowd is often easier…