digital marketing

Getting to the top of a Google search result page is gold for online brands. It’s why companies spend big bucks on SEO (search engine optimization) tools and digital marketing…

When it comes to search engine optimization (SEO), fixing technical blockers on the backend of a website are critical, but there are also controllable strategies on a website that can…

As if COVID and supply chain challenges weren’t enough to navigate, ecommerce companies were dealt another major blow last year. It is now astronomically harder to measure digital marketing efforts,…

The digital marketing puzzle is one that every scaling company has to solve. But that puzzle has only become more complex over the course of the pandemic, especially for mid-market…

When Chike Nwoke was a student at the University of Maryland College Park, he took note of a unique marketing tactic used by energy drink company Redbull. The company would…

Birmingham-based Michael Panik told Hypepotamus that he’s been at the intersection of marketing and web development for most of his career. But his passion has been helping small businesses. “I…

Even before the pandemic, getting in front of the right customers was hard for retailers, restaurateurs, and e-commerce store owners.  As email open rates fell over the course of the…

When a digital marketing SaaS platform is used by both high school seniors and the Atlanta Falcons, it’s worth checking out what all the hype could be about.  And from…