digital marketing

The digital marketing puzzle is one that every scaling company has to solve. But that puzzle has only become more complex over the course of the pandemic, especially for mid-market…

When Chike Nwoke was a student at the University of Maryland College Park, he took note of a unique marketing tactic used by energy drink company Redbull. The company would…

Birmingham-based Michael Panik told Hypepotamus that he’s been at the intersection of marketing and web development for most of his career. But his passion has been helping small businesses. “I…

Even before the pandemic, getting in front of the right customers was hard for retailers, restaurateurs, and e-commerce store owners.  As email open rates fell over the course of the…

When a digital marketing SaaS platform is used by both high school seniors and the Atlanta Falcons, it’s worth checking out what all the hype could be about.  And from…

One of the leading digital agencies in Atlanta, Dragon Army, has acquired two fellow agencies, Sideways8 and Watchword Brand,  to combine into one full-service digital hub. “In digital marketing, creative problem-solving…

While a college student in the early 2000s, Catherine Tabor started a concierge errands business to earn a bit of cash. As the business was growing along with its internet…

For years, marketing teams have relied on automation systems — including Marketo, Pardot and Eloqua — as the driving force of email marketing campaigns. And for good reason. These systems…