digital marketing

Even before the pandemic, getting in front of the right customers was hard for retailers, restaurateurs, and e-commerce store owners.  As email open rates fell over the course of the…

When a digital marketing SaaS platform is used by both high school seniors and the Atlanta Falcons, it’s worth checking out what all the hype could be about.  And from…

One of the leading digital agencies in Atlanta, Dragon Army, has acquired two fellow agencies, Sideways8 and Watchword Brand,  to combine into one full-service digital hub. “In digital marketing, creative problem-solving…

While a college student in the early 2000s, Catherine Tabor started a concierge errands business to earn a bit of cash. As the business was growing along with its internet…

For years, marketing teams have relied on automation systems — including Marketo, Pardot and Eloqua — as the driving force of email marketing campaigns. And for good reason. These systems…

E-commerce marketing startup Springbot has closed an additional $15 million in an equity funding round led by new investor North Atlantic Capital. With this funding, the six-year-old company has raised…

The paid versus organic search battle has been going on for as long as e-commerce has been around. In an ideal situation, any marketer could choose both. But if there…

A decade ago, data-driven marketing was a foreign concept. You simply told as many people as possible about your product and hoped that some people would be interested enough to…