digital marketing

For years, marketing teams have relied on automation systems — including Marketo, Pardot and Eloqua — as the driving force of email marketing campaigns. And for good reason. These systems…

E-commerce marketing startup Springbot has closed an additional $15 million in an equity funding round led by new investor North Atlantic Capital. With this funding, the six-year-old company has raised…

The paid versus organic search battle has been going on for as long as e-commerce has been around. In an ideal situation, any marketer could choose both. But if there…

A decade ago, data-driven marketing was a foreign concept. You simply told as many people as possible about your product and hoped that some people would be interested enough to…

You have an idea — for a blog, or an e-commerce site, or a campaign to drive users to your new service. You write the copy, create visuals, and plan…

Everything you need to know about a career in tech will be revealed. Start or advance your career in today’s top tech fields at General Assembly Atlanta’s Career Lab on July 22nd.…

Today’s email landscape is a cluttered one — with recipients bombarded with competing messages on a daily basis, finding a way to stand out from the crowd is often easier…

While lean startup methodology has room for improvement, there is no denying the overwhelmingly positive impact that it has left on the innovation community: it results in better products built…