Two Atlanta-based TechOperator portfolio companies are joining forces as the future of retail moves even further online. Springbot, the marketing and analytics platform based in Midtown, acquired Atlanta-based Matcha last…
content marketing
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B2BFeature
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News
Content Marketing Startup RootsRated Energizes With Re-Brand to Matcha
by Holly Beilinby Holly BeilinContent marketing platform RootsRated Media has re-branded to better reflect its focused vision to empower small and mid-sized businessâs marketing teams. The newly-named Matcha, headquartered in Atlanta, will continue to…
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A company blog is one of the simplest (yet effective) ways to promote your product to potential customers. Itâs a direct line of communication to your audience. Not only can…
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B2BCompanies
Marketing Mavens Join Forces To Serve As Outsourced CMOs
by Holly Beilinby Holly BeilinAs any entrepreneur, sales leader, or Pitch Day attendee knows, building a company that attracts investors and customers is often just as much about the talk than it is the…
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ContributorsPeopleResourcesStartup Resource
Stand Out In The Most Cluttered Email Inbox With These Three Tips
by Dan Earleby Dan EarleTodayâs email landscape is a cluttered one â with recipients bombarded with competing messages on a daily basis, finding a way to stand out from the crowd is often easier…
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B2BB2CCompanies
Atomized Plants $2.5M Seed Round to Grow its Marketing Tech Team
by Muriel Vegaby Muriel VegaCloud-based visual content marketing calendar, Atomized, gets ready to grow as they announced a new seed funding round of $2.5M in funding along with new additions to its leadership. “Atomized…
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As 2015 winds down, âcontent marketingâ is sure to make this yearâs buzzword list. You may want to slam your head against your desk when someone uses it in a…
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PeopleProfiles
The Inside Scoop on How Content Marketing Can Out Do Amazon
by Carey Tuckerby Carey TuckerRoswell-based Sylvane believes that better air begins with knowledge. An e-commerce company, Sylvane doesnât just sell indoor air/climate control products, they also provide rich information and resources for customers. Their…