Where healthcare marketers connect and address best practices Healthcare CMOs are constantly faced with a multichannel stakeholder challenge: which groups do you engage, how, and when? They have to speak…
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PeopleProfiles
How Cybersecurity CMO Terrie O’Hanlon Simplifies A Complex Product’s Messaging
by Muriel Vegaby Muriel VegaTerrie O’Hanlon met now-CEO of cybersecurity company DefenseStorm Sean Feeney during their regular commutes on cross-country Delta flights to San Francisco. At the time, O’Hanlon was a Chief Marketing Officer at a…
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PeopleProfiles
Blue Ridge CMO Todd Craig On Scaling A SaaS Company With Smart Marketing Strategy
by Holly Beilinby Holly BeilinCompelling content and branding can be instrumental in driving sales, revenue, and ultimately success of any company, and all of that rests on the shoulders of the marketing team. Thus,…
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Bring It to Market: Lessons On Collaborative Culture from SalesLoft’s Kyle Porter
by Muriel Vegaby Muriel VegaBring It to Market is a series at Hype where we share marketing advice from top Chief Marketing Officers. SalesLoft has grown from a handful of employees at the beginning of…
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PeopleProfiles
Fintech Marketer Tom Roberts On Why Simplifying Your Company’s Message Is Key
by Muriel Vegaby Muriel VegaRegardless of how complex your product may seem, your company’s marketing message should be simple and straight-forward. A complicated, dense message could alienate customers unfamiliar with the technology and reduce…
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Bring It to Market is a bi-weekly series at Hype where we share marketing advice from top Chief Marketing Officers. Sangram Vajre, co-founder and Chief Marketing Officer at B2B Account-Based Marketing startup Terminus,…
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Bring It to Market: Lessons from Medecision’s Ellen Donahue-Dalton
by Muriel Vegaby Muriel VegaBring It to Market is a bi-weekly series at Hype where we share marketing advice from top Chief Marketing Officers. Ellen Donahue-Dalton, head of marketing at healthcare technology company Medecision, took…
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Bring It to Market is a bi-weekly series at Hype, where we share marketing advice from top Chief Marketing Officers. Amy Comeau, Corporate Director for Marketing at Emory Healthcare, was hit with an…