branding

A new era of branding is upon us, and it is already bringing in big bucks for athletes across the South.  As of July 1 of this year, NCAA athletes…

Design experts agree that a great brand cannot be automated. Good design requires an aesthetic eye and a discerning sensibility. It’s a time-consuming, labor-intensive process. But, what technology can do…

In 2017, Atlanta native Hollis Callaway left a career in finance to make his name using a product from his family’s heirloom, a Hamilton, Georgia-based freshwater spring that also produces the…

Releasing a beta product after months of iteration and work behind the scenes is just the beginning of the road for startup founders. Renee Bledsoe, founder of what was then called Wiithyu,…

Powered by the forces of the internet, brands are not just for companies and movie stars anymore. They now apply to everyone who wants to develop their professional network and…

Most startups begin with some eager founders, a great idea, and not much else. Resources and budget are not aplenty, which makes social media a perfect avenue to start building…

“Brand” is a tricky concept to define — particularly for a startup. You may be playing with your product, finding your market fit, and trying to land those first defining customers.…

Diversity in the media has become a pressing issue, and it isn’t moving fast enough. Diamonde Williamson, the founder of Blossom, realized the representation gap in mainstream media wasn’t going to fill…