A new era of branding is upon us, and it is already bringing in big bucks for athletes across the South. As of July 1 of this year, NCAA athletes…
branding
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B2BB2CCompanies
SAWA Is the Smarter, Faster Canva Competitor Your Marketing Team Needs
by Holly Beilinby Holly BeilinDesign experts agree that a great brand cannot be automated. Good design requires an aesthetic eye and a discerning sensibility. It’s a time-consuming, labor-intensive process. But, what technology can do…
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Local Seltzer Water Star Montane Spring On How Fieldwork Informed His Rebrand
by Muriel Vegaby Muriel VegaIn 2017, Atlanta native Hollis Callaway left a career in finance to make his name using a product from his family’s heirloom, a Hamilton, Georgia-based freshwater spring that also produces the…
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B2CCompanies
How This Startup Founder Pressed Reset On Her Product Instead Of Walking Away
by Muriel Vegaby Muriel VegaReleasing a beta product after months of iteration and work behind the scenes is just the beginning of the road for startup founders. Renee Bledsoe, founder of what was then called Wiithyu,…
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Powered by the forces of the internet, brands are not just for companies and movie stars anymore. They now apply to everyone who wants to develop their professional network and…
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ContributorsPeopleResources
How To Start Building Your Startup’s Brand On Social Media
by Manu Muraroby Manu MuraroMost startups begin with some eager founders, a great idea, and not much else. Resources and budget are not aplenty, which makes social media a perfect avenue to start building…
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“Brand” is a tricky concept to define — particularly for a startup. You may be playing with your product, finding your market fit, and trying to land those first defining customers.…
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Diversity in the media has become a pressing issue, and it isn’t moving fast enough. Diamonde Williamson, the founder of Blossom, realized the representation gap in mainstream media wasn’t going to fill…