brand

These days, tracking analytics plays a big part in how brands decide to spend their marketing dollars. In the race to the finish line (higher views, more clicks), companies may…

Most startups begin with some eager founders, a great idea, and not much else. Resources and budget are not aplenty, which makes social media a perfect avenue to start building…

“Brand” is a tricky concept to define — particularly for a startup. You may be playing with your product, finding your market fit, and trying to land those first defining customers.…

Bring It to Market is a bi-weekly series at Hype where we share marketing advice from top Chief Marketing Officers. David Jaye, Executive Marketing & Business Strategy Lead at IBM, has…

Entrepreneurs embarking on a new venture have enough to worry about. Between building a great product, wrangling investors, managing cash flow, and the million other things on their to-do lists,…

No one thinks ads work on them. When we buy something, we think we know why we bought it. Certainly we’re not so gullible as to be influenced by advertising…

Design is more than just the visual you see. Design solves a problem. Design lacking usability is only art. When beauty joins with usability you have design. J. Cornelius (@jc),…