These days, tracking analytics plays a big part in how brands decide to spend their marketing dollars. In the race to the finish line (higher views, more clicks), companies may…
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How To Start Building Your Startup’s Brand On Social Media
by Manu Muraroby Manu MuraroMost startups begin with some eager founders, a great idea, and not much else. Resources and budget are not aplenty, which makes social media a perfect avenue to start building…
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“Brand” is a tricky concept to define — particularly for a startup. You may be playing with your product, finding your market fit, and trying to land those first defining customers.…
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Bring It to Market is a bi-weekly series at Hype where we share marketing advice from top Chief Marketing Officers. David Jaye, Executive Marketing & Business Strategy Lead at IBM, has…
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Entrepreneurs embarking on a new venture have enough to worry about. Between building a great product, wrangling investors, managing cash flow, and the million other things on their to-do lists,…
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No one thinks ads work on them. When we buy something, we think we know why we bought it. Certainly we’re not so gullible as to be influenced by advertising…
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Design is more than just the visual you see. Design solves a problem. Design lacking usability is only art. When beauty joins with usability you have design. J. Cornelius (@jc),…