brand development

Vicky Kennedy had a vision of what Atlanta-based Intellum needed to grow. So she created and pitched the role of Chief Strategy Officer.  “I have this history in my career…

These days, tracking analytics plays a big part in how brands decide to spend their marketing dollars. In the race to the finish line (higher views, more clicks), companies may…

Most startups begin with some eager founders, a great idea, and not much else. Resources and budget are not aplenty, which makes social media a perfect avenue to start building…

“Brand” is a tricky concept to define — particularly for a startup. You may be playing with your product, finding your market fit, and trying to land those first defining customers.…

Entrepreneurs embarking on a new venture have enough to worry about. Between building a great product, wrangling investors, managing cash flow, and the million other things on their to-do lists,…

(Pictured left to Right: Kyle Rollins, Russ Williams, Brian Colin) Mammoth Ideas is a logically creative hybrid agency in Atlanta, GA. They are a self-proclaimed blend of: artistic talent, imaginative thinking,…