b2b marketing

The ‘Request a Demo’ button is a pretty ubiquitous feature on a SaaS company’s website. The team behind Atlanta-based Tourial now wants to make that feature a more engaging and…

For CEO Tim Kopp, Terminus’ $90 million Series C isn’t just a big headline. “It’s a great validator. But it also puts the pressure on us to keep going.”  The…

For years, marketing teams have relied on automation systems — including Marketo, Pardot and Eloqua — as the driving force of email marketing campaigns. And for good reason. These systems…

At Michael Sengbusch’s former startup, he created tools to help healthcare marketers do a better job advertising their services and providers. But, though the product was solid, the CTO constantly…

Where healthcare marketers connect and address best practices Healthcare CMOs are constantly faced with a multichannel stakeholder challenge: which groups do you engage, how, and when? They have to speak…

Terminus is kicking off 2018 in a big way as they announced their first acquisition, of B2B marketing analytics company BrightFunnel. After raising a Series B round last summer, Terminus had…

B2B martech software company Terminus, which now employs over 115, has added a new CFO to its rapidly-expanding executive team. Cathy Chandler has joined the company following its designation in the Atlanta…

For eight years, entrepreneur and investor David Cummings posted on his blog — a usually-pithy couple of paragraphs on a lesson he wanted to impart, observation or commentary — each…