ARPR

What starts as a tech-based idea must find product-market fit, paying customers, and a stellar team to even begin trying to scale as a business. Part of scaling often involves…

As a company executive, are you serving as both the face and voice for your company? Are you actively engaged on social media? Are you consistently quoted as a thought…

As in most industries, there has been much discussion about how AI will (and won’t) revolutionize public relations. The topic was recently discussed on a Social Shake-Up panel called Artificial Intelligence:…

Maximizing marketing dollars is a concern for all companies, especially startups with limited budgets and concerns over excess burn rate. Over the past few years, social media advertising has emerged…

Account-based marketing (ABM) is the modern business-to-business sales approach focused on identifying and pursuing actual decision-makers at a companies’ most profitable target accounts. Unlike traditional push-based advertising, ABM offers marketing…

Technically, the definition of PR is “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Have you ever tried to tell startup founders that they…

If you asked 10 startups to define public relations, I guarantee that you’d receive at least eight different answers. While there may be some commonalities in the responses — a reference…

As the world becomes increasingly connected via real-time, international social media conversations and the 24-hour news cycle, companies must respond to a crisis more swiftly and strategically than ever before…