What starts as a tech-based idea must find product-market fit, paying customers, and a stellar team to even begin trying to scale as a business. Part of scaling often involves…
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CommunityContributors
Executive Visibility 101: How Founders Can Boost Their Facetime to Improve the Company’s Bottom Line
As a company executive, are you serving as both the face and voice for your company? Are you actively engaged on social media? Are you consistently quoted as a thought…
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As in most industries, there has been much discussion about how AI will (and won’t) revolutionize public relations. The topic was recently discussed on a Social Shake-Up panel called Artificial Intelligence:…
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Maximizing marketing dollars is a concern for all companies, especially startups with limited budgets and concerns over excess burn rate. Over the past few years, social media advertising has emerged…
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Account-based marketing (ABM) is the modern business-to-business sales approach focused on identifying and pursuing actual decision-makers at a companies’ most profitable target accounts. Unlike traditional push-based advertising, ABM offers marketing…
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Technically, the definition of PR is “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Have you ever tried to tell startup founders that they…
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If you asked 10 startups to define public relations, I guarantee that you’d receive at least eight different answers. While there may be some commonalities in the responses — a reference…
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As the world becomes increasingly connected via real-time, international social media conversations and the 24-hour news cycle, companies must respond to a crisis more swiftly and strategically than ever before…