As the impact of the COVID-19 outbreak continues to become apparent, brands and businesses face the growing challenge of communicating their contingency plans effectively. The crisis, which has already caused…
Tag:
Arketi Group
-
-
CommunityContributors
More Than A Marketing Buzzword: Multi-Touch Attribution Helps Track the Full Customer Purchase Journey
by Dan Earleby Dan EarleIt seems each passing year brings another marketing buzzword, and 2017 is no exception. Recently we’ve been hearing a lot about multi-touch attribution and how it can significantly alter marketing…
-
ContributorsPeopleResourcesStartup Resource
Stand Out In The Most Cluttered Email Inbox With These Three Tips
by Dan Earleby Dan EarleToday’s email landscape is a cluttered one — with recipients bombarded with competing messages on a daily basis, finding a way to stand out from the crowd is often easier…
-
If you’re a baby boomer who’s been working in technology since the Jurassic era of DOS prompts, a new study from Atlanta-based PR/digital marketing firm Arketi Group confirms your suspicions:…
