advertising

Can you imagine spending $80 million on a single-use product?  Andrew Levy and Sam Birdsong saw that happen on multiple occasions while producing videos for enterprise companies over the last…

Founded in 1994, Atlanta-based Incentive Solutions has evolved with the shifting marketing and advertising landscape.  As a leader in the incentive industry, the company focuses on software to build group…

The Atlanta advertising and marketing tech scene continues to make waves nationally.  CallRail, an advertising and analytics startup, just announced its first acquisition.  New York-based PhoneWagon, a four-year-old call tracking…

Traditionally, companies looking to get an ad in front of online customers have had to publish through Google Ads or Facebook Ads.  But a Durham-based AdTech company is reframing how…

Brick and mortar stores see it often: potential customers are enticed inside by window displays, talk to retail associates, sometimes even try on an item of clothing or test a…

Maximizing marketing dollars is a concern for all companies, especially startups with limited budgets and concerns over excess burn rate. Over the past few years, social media advertising has emerged…

2016 saw a milestone for the digital age: the dawn of the smartphone-dominant era. Mobile now dominates search, display, time spent online, ecommerce and digital adspend. The smartphone is king.…

If there’s one thing we can all agree to hate, it’s the unwarranted war on Thanksgiving. With Christmas decorations rolling out before Halloween and Black Friday deals cluttering our TV screens, Thanksgiving has become…