abm marketing

Terminus continues to take over the account-based world, and just sent a broadside at Boston-based conversational marketing platform Drift. Today, the ABM company announced its acquisition of Ramble, a popular…

Shortly after welcoming new CEO Tim Kopp at the beginning of December, Atlanta-based marketing startup Terminus has announced its acquisition of employee email engagement marketing platform Sigstr. An executive chairman…

B2B martech software company Terminus, which now employs over 115, has added a new CFO to its rapidly-expanding executive team. Cathy Chandler has joined the company following its designation in the Atlanta…

Account-based marketing (ABM) is the modern business-to-business sales approach focused on identifying and pursuing actual decision-makers at a companies’ most profitable target accounts. Unlike traditional push-based advertising, ABM offers marketing…