The nature of work certainly looks different today than it did when The Lola, the women-only coworking space in Atlanta, first opened its doors in the summer of 2019. But through a pandemic, The Great Resignation, and changing office dynamics, The Lola has found new ways to create community, says co-founder Martine Resnick.
The Lola team is expanding that community with the launch of new membership tiers. Starting today, members can join a newly-designed Digital Plus option for those looking for the “best of both worlds” when it comes to remote and hybrid working options.
“Our Members’ lives and work arrangements have changed too, increasing the need for flexibility. While for some The Lola is a place they come to weekly to get work done and connect with others outside of their homes, others have increased responsibilities with young kids and elderly parents and can’t come as much as they would like,” Resnick told Hypepotamus. By providing more flexible options we’re meeting Members where they are. By offering a lower-priced Digital-Only option we are also opening up access to the community to a wider range of people who may not otherwise be able to afford a Membership at The Lola but still need a strong network and support system they can lean on. Finally, our new Digital-Only option makes The Lola more accessible for womxn who don’t live in Atlanta making our community stronger, richer and more diverse.”
Digital Plus & New Membership Options
Those who join the Digital Plus membership option will have The Lola’s online community app and virtual workshops at their fingertips while also accessing The Lola’s physical space in the Old Fourth Ward neighborhood for space rentals and social events.
Digital Plus members will also have access to the peer-to-peer mentoring program The Lola has set up for professionals looking to level up in their careers. The mentorship program is all about creating “new connections monthly,” added Resnick.
“This idea came from our community, coming out of the pandemic our Members asked us to connect them to more people more often as they needed to rebuild what had been stalled for too long. When Members sign up for our peer-to-peer mentoring program they will get matched with a different Member each month. That time frame gives the Members enough time to build a lasting connection while also giving them regular access to new people, allowing them to build their networks from a strong foundation,” she added.
The Digital Plus membership option starts at $80 per month, with other membership tiers – like digital only and space only – also available to meet each individual’s work needs.
Understanding The Lola Members
Through its coworking space, networking opportunities, and community-focused events, The Lola has become a crucial part of the professional fabric of Atlanta over the last few years.
Its membership numbers speak for themselves.
The bulk of members (roughly 44%) are founders or business owners, while others are corporate employees and freelancers working in startups, coaching, or activism.
The Lola has become a place of inclusivity, with members representing different generational and racial backgrounds. Close to 52% of members are womxn who identify as Black, Asian, or Latina.
“We love that our Members are not only industry and career diverse but we also have womxn from across different life stages,” Resnick added.