Tampa’s Advertising Tech Startup Nickelytics Names New CEO

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Tech Topics In This Article: Tampa startups, Advertising Technology

Tampa-based out-of-home (OOH) advertising company Nickelytics has a new chief executive.

Eduardo Iniguez, a seasoned expert who has worked across manufacturing and Automotive Tech industries, will step up as the company’s new CEO, taking over the position from Judah Longgrear. Iniquez comes to Nickeltyics from Getaround, where he served as CEO of the peer-to-peer carsharing platform since the beginning of 2024. He previously served as CEO and CFO at HyreCar, where he led the company’s sale to Getaround.

Eduardo Iniguez (LinkedIn)

The hiring news comes just four months after Kiwibot, a California-based mobile robotics company, acquired Nickelytics for $25 million.

Longgrear, who now leads Kiwibot’s North American business, said that “Eduardo’s proven operational financial leadership in mobility and aerospace, combined with his experience in scaling high-growth tech companies, makes him the ideal candidate to lead Nickelytics into the future.”

 

Nickelytics & The Future of Advertising

Nickelytics takes advertising beyond traditional billboards, bringing campaigns to life on cars, trucks, wraps, delivery robots, and digital screens in rideshares. These hyperlocal campaigns don’t just boost brand awareness. They also drive mobile activations that improve customer engagement and are becoming a growing part of the $52.49 billion global out-of-home advertising market.

What truly sets Nickelytics apart, according to Iniquez, is its ability to provide clients with actionable data on the performance of their ad spend.

“Normally you have partnerships with companies you want to advertise with and the team shows you the data. You have to take the word for it,” Iniquez told Hypepotamus. “Nickalytics allows people to actually track and customize their specific campaign by geographic location, whether it be in a city or a specific area within a city,” allowing for better understanding around what is driving the most impact for their business.

We caught up with Iniquez during his second day as CEO. While Nickelytics will keep its headquarters in Tampa, Iniquez plans to split his time between Los Angeles, Tampa, and San Francisco, home to delivery robot partner Kiwibot.

For Iniquez, Nickelytics’ ability to bridge the gap between real-world advertising and measurable results made joining the company an easy decision.

Photos from Nickelytics’ website