The battle for College Football’s most prominent title ends on Monday, January 20 in Atlanta, when a new champion will be crowned inside Mercedes Benz Stadium.
Now, no Southeast powerhouse will be on the field (sorry, Georgia Bulldogs fans). But the region is leading the charge in redefining sports innovation.
In fact, the Southeast is home to a growing number of SportsTech startups, scale ups, and established companies that are transforming how we watch sports, interact with the leagues we love…and even how athletes prepare for the field.
So which SportsTech team should you know right now? We’ve got you covered. Here are 7 to keep an eye on in 2025:
Onrise: Mental Health for Athletes
Location: Knoxville, Tennessee
Onrise offers athlete-specific peer support, therapy, psychiatric care and 24/7 crisis services.
StatX Sports: Sports Odds and Sports Data
Location: Atlanta, Georgia
An AI-driven platform enhancing real-time betting odds and live data for cricket and other sports, with a platform that provides accurate odds and live data at 50% the price of competitors. Read more about StatX Sports on Hypepotamus here.
Bunches: Chat About Sports
Location: Nashville, Tennessee
Rep your teams and chat with like-minded fans. Talk about sports in real time with others who care, almost as much as you, in one app. More on Bunches here.
Supersapiens: Glucose Monitoring For Athletes
Location: Atlanta, Georgia
A startup that helps you optimze energy, exercise, and recovery plans with personal and real-time glucose insights. Read more about Supersapiens on Hypepotamus here.
The Player’s Lounge: Where Fans and Athletes Connect
Location: Atlanta, Georgia
Founded by athletes, The Players’ Lounge brings the “new-media” to collegiate athletics, providing a space for athletes to reclaim their narratives, and engage in ways authentic to them.
PrizePicks: Daily Fantasy Made Easy
Location: Atlanta, Georgia
You can’t talk about the fantasy sports world today without talking about PrizePicks. Founded inside Atlanta Tech Village, the company is now growing fast out of its West Midtown office. Read about PrizePicks’ growth over the years here.
Project Admission
Location: Nashville, Tennessee
Project Admission partners with professional sports teams, leagues, artists, theaters, venues, and more to transform the live events experience. By creating new opportunities around ticketing, the platform helps capture more value before, during, and after every event. More on the startup up on Hypepotamus.
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Featured photo from Unsplash
