This Atlanta-based Startup Wants To Change How You Track Your Gym Reps

Maybe you skipped leg day this week or did a few jumping jacks before bed to close that last Apple Watch ring. 

Or, if you are incredibly creative, maybe you put your FitBit on your dog while he runs around outside in order to win a step challenge at work. 

That was an anecdote M-T Strickland shared while explaining the origin story behind Atlanta-based data analytics startup Metric Mate. While there are plenty of gyms and fitness trackers out there, it can still be difficult to accurately track workouts. And that is particularly true when it comes to strength training.

Metric Mate’s sensor technology comes in the form of a “smart pin,” or a weight stack pin alternative. Users attach the sensor to equipment and workout data is tracked in an easy-to-digest mobile app. There are also guided workouts to ensure that users follow the right exercise plan and use proper form.  

Beyond tracking minutes or calories burned, Metric Mate collects information about workout form, force exerted, velocity, and range of motion. 

For accountability, that data can be sent to trainers who can help continually improve an individual’s workout routine. 

Strickland said it is about “turning any strength training equipment into smart training equipment.” The sensor is designed so that it can be attached to dumbbells, kettlebells, or any piece of workout equipment. 

But it also could help turn just about any location into a personal gym. “You could be lifting rocks on the beach in Ireland or going to the jungle in Tulum. Take your Metric Mate in your pocket, strap it on…and now not only are you getting in a workout, but you know effective and how intense that workout is.” 

The use cases include frequent travelers hitting hotel gyms, those needing remote sessions with personal trainers or physical therapists, or those looking to improve their general workout performance. It has also caught the eye of strength coaches, gym owners, and sports organizations. 

The business works on a subscription model with plans to retail the pin device for $250 at the start of 2023. 

Behind Metric Mate is Strickland, an electrical engineer with experience across many industries, Braxton K. Davis, a patent lawyer and the “brainchild” behind the operation, and Ecleamus Ricks, Jr., who heads up the software portion of the business.

Presented at CES (consumer electronic show) this January and has since brought on Snap Fitness as a client. 

Now, the team is focused on raising an institutional round. And, of course, keeping us all on track and from cheating on our next gym session.