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When Marc Ginsberg moved back to Atlanta in 2021, he knew what he wanted from his next professional venture. He was looking to lead a company that had grown beyond its scrappy beginnings, that had a profitability road, massive growth potential, and a strong workplace culture.
He found all of that at CallRail.
Ginsberg joined as CallRail’s CEO after a five-year run in New York at American Express, where he served as the VP of Marketing for the finance giant’s US Small Medium Enterprise commercial business. Before that, he was with Atlanta’s own Cardlytics. He joined when the fintech company was pre-revenue and was closing in on its Series C funding round.
Now as the company’s leader, Ginsberg is navigating CallRail through the AI Age, while finding new opportunities to turn its mountain of data into actionable insights for its growing number of customers.
The Atlanta Connection
An interesting throughline that Ginsberg noted to Hypepotamus is the fact that he’s always been on “team blue.” After time at the University of Florida and UCLA, he built his career at Procter & Gamble, DirectTV, Cardlytics, and American Express (all schools and companies with blue logos).
So joining CallRail, with its streamlined blue branding, felt like fate. But the real connection ran deeper. Ginsberg had worked with CallRail’s CFO during his earlier tenure at Cardlytics. Ginsberg noted that most people at CallRail were brought into the company by someone already inside the company…a potential sign of a team with a strong internal culture.
Ginsberg’s move to CallRail marked his third Atlanta chapter. His first stint in the city came Deloitte in 1999, then Cardlytics in 2010.
“I’ve worked in a pretty diverse range of industries,” he noted, rattling off credit cards, satellite TV, marketing services, and even laundry detergent. “But two things have always been consistent: B2B and really a focus on SMBs.”
Inside CallRail’s Atlanta Office
“One of the things that surprised me when I got [to CallRail] was the culture and the focus on culture,” Ginsberg told Hypepotamus. He said that CallRail’s culture statements — respect everyone, deliver incredible products, mind the business, work with intensity, and turn it off — have “really become a part of the fabric of the company” and you hear them spoken throughout conversations in the office.
This obsession with quality over speed has shaped the company’s product philosophy. “We have some competitors who deliver products faster than us,” Ginsberg says. But his team was quick to remind him after he joined: “They get stuff out fast. We get stuff out incredibly.”
Of CallRail’s nearly 300 employees, more than 200 live in Atlanta. Four weeks out of the year, those outside of Atlanta fly in and work out of the CallRail office and HQ, located downtown, a move that helps maintain connections in an increasingly distributed world.
The company has also doubled down on in-person touchpoints, increasing their trade show budget post-COVID.
“Face-to-face communication has really become a differentiator for companies that are able to do it at scale,” Ginsberg said.
But managing this hybrid reality hasn’t always been easy, he added. “It’s probably been the biggest challenge I’ve faced as a leader: Driving collaboration in a hybrid-remote environment.”
Pre-COVID, CallRail was 100% Atlanta-based with employees in the office four days a week. Today, staff is in the office two to three days a week, a shift that required intentional culture-building.
“We’ve been really focused on creating internal programs to drive collaboration, both with employees and customers,” he added. On the employee front, that has meant rolling out programs like CallRail Connections and CallRail Mates, where employees spend time with people outside their direct work group. Ginsberg said such initiatives drive connections and cross-organizational bonds in a world where watercooler moments are increasingly rare.
Leading In The AI Age
Ginsberg took over CallRail when it was already an established player in the business intelligence space. The company got off the ground in 2011 after co-founders and Georgia Tech grads Andy Powell and Kevin Mann built the call tracking tool, which is now backed by investors like Sageview Capital and Leaders Fund.
“One of the things that really attracted me was the amount of data [at CallRail]. Now, what we’re all about is how do we use all that data and actually take action to actually help make sure [customers] never miss a phone call,” Ginsberg said.
The company reached the $100 million ARR (annual recurring revenue) mark in 2025 and now has over 220,000 customers using its marketing analytics platform. Customers come from a range of industries, including agencies (like Street Digital), healthcare companies (like The Arbor Company), real estate firms, as well as legal and financial service providers.
A large part of CallRail’s growth has come from its AI initiatives and products. This summer, CallRail launched Voice Assist, a 24/7 AI-powered voice assistant that answers, captures, and qualifies inbound calls to ensure no opportunity slips through the cracks.
“[AI] has changed CallRail’s positioning. It’s changed what we can do to ensure that all our customers are able to market with confidence.”
It has also changed how employees think about their jobs. CallRail now hosts monthly “How I AI” sessions where team members share how they’re using AI tools both at work and in their personal lives.
The company has adopted a mantra that’s equal parts pragmatic and optimistic: “AI will take my job…to the next level.”
AI adoption has been an efficiency and productivity play within the CallRail workforce as well.
Ginsberg noted that if AI can help an employee complete a three-month project in just one, it creates an opportunity to scale productivity even further. And that could even mean onboarding more talent to tackle more ambitious projects.
“The return on investment of that person is higher. People are becoming more effective, so investing in people becomes a better strategy,” Ginsberg added.
