"ARPR"

Your product is baked, you’re talking to investors and your team is ready to tell the world why your technology rocks. However, you’ve heard that PR is expensive and requires…

Picture this. Your brilliant idea has finally become a reality. You have seeded (or bootstrapped) just enough money to build the product that you are sure will disrupt the industry.…

As 2015 winds down, “content marketing” is sure to make this year’s buzzword list. You may want to slam your head against your desk when someone uses it in a…

Did you miss out on all of the fun at Ecommerce School last Tuesday? Hogwash! Anna Ruth and her team from AR|PR came to teach us how to turn Twitter…

Tech industry professionals are some of the most aspirational and motivated people in the global workforce. Opportunities to transform the world through innovation, personal entrepreneurial ambitions and, of course, the…

More than half a million startups are born every year. Each clamoring for press coverage of their groundbreaking technology, product or service…and for good reason. Media coverage can put your…

AR|PR, a public relations and integrated marketing firm, recently announced the addition of 13 new clients to the agency over the last six months. The firm, with offices out of…

The word “pivot” in the tech startup community has traditionally invoked disparate, yet passionate reactions. “Pivot believers,” as I’ve taken the liberty to classify them as, are quick to justify…

Technically, the definition of PR is “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Have you ever tried to tell startup founders that they…

As a company executive, are you serving as both the face and voice for your company? Are you actively engaged on social media? Are you consistently quoted as a thought…

As in most industries, there has been much discussion about how AI will (and won’t) revolutionize public relations. The topic was recently discussed on a Social Shake-Up panel called Artificial Intelligence:…

Account-based marketing (ABM) is the modern business-to-business sales approach focused on identifying and pursuing actual decision-makers at a companies’ most profitable target accounts. Unlike traditional push-based advertising, ABM offers marketing…

AR|PR CEO and Co-Founder, Anna Ruth Williams, is results-driven leader with proven record of executing strategic online marketing campaigns. Williams was recently named Atlanta Business Person of the Year in…

What starts as a tech-based idea must find product-market fit, paying customers, and a stellar team to even begin trying to scale as a business. Part of scaling often involves…

If you asked 10 startups to define public relations, I guarantee that you’d receive at least eight different answers. While there may be some commonalities in the responses — a reference…

As the world becomes increasingly connected via real-time, international social media conversations and the 24-hour news cycle, companies must respond to a crisis more swiftly and strategically than ever before…

Maximizing marketing dollars is a concern for all companies, especially startups with limited budgets and concerns over excess burn rate. Over the past few years, social media advertising has emerged…

In with the new and out with the old. Give your startup the face lift it needs to chase success in 2015.  Hypepotamus has partnered with creative agencies all over town…