Home Feature New CEO for Alpharetta-based GoFan Is Ready To Streamline Stadium Seating

New CEO for Alpharetta-based GoFan Is Ready To Streamline Stadium Seating

by Maija Ehlinger

GoFan, the Alpharetta-based ticketing company making it easier for people to get tickets to their local high school game, has named B.J. Pilling as its new CEO. 

Pilling has been with GoFan for five years, most recently leading their sales and marketing efforts as the company’s vice president of digital.  

Hypepotamus had a chance to catch up with Pilling after the announcement. While it has certainly not been the football or basketball seasons sports fans were hoping for this fall, Pilling believes GoFan has positioned itself to move from being a “nice-to-have solution to a must-have solution for schools to manage their athletic and non-athletic events.” 

GoFan’s digital ticketing solution helps eliminate the need for cash payments and puts all high school sporting events into one app. 

High school sports will always remain a pillar of local communities and school systems. While the 2020-21 school year has presented a unique set of challenges, we will continue to work alongside our school partners to assure they’re adapting to new societal norms and expectations,” Pilling added. 

To date, GoFan has helped over 2,000 colleges and 37 state athletic associations sell over 2 billion tickets to high school events. 

  “B.J.’s digital acumen, combined with his history of taking advantage of market opportunities to build successful and profitable business partnerships, made him the perfect choice to lead GoFan,” said Paul Iaffaldano, CIO of BIP Capital, in a statement. GoFan is part of BIP Capital’s portfolio of companies.

Having been with the company for many years, Pilling views the opportunity to step into this new leadership position as a way to grow the company. 

“There’s an incredible foundation built with the team, product and positioning in the market. I’m excited to build on the acceleration we’re seeing with school and fan adoption,” Pilling said. 

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