If Tuesday’s chilly rain and I-85 traffic kept you from basking in the educational glory of the last Ecommerce School in 2013, don’t worry we’re here to give you the full scoop. Look over the slides below and be sure to check in early next year to find out about the 2014 classes where you’ll have the chance to network with other Ecommerce leaders, learn something, and share your knowledge.
Building an Ecommerce Content Strategy Framework
Learn how an ecommerce site should build a content strategy with the aim of becoming more useful and therefore helping with SEO performance in the mid to long term.
Ecommerce School: Roger Lopez on Content Strategy Framework for Ecommerce Websites from Hypepotamus
Digital Marketing Measurement Model (Stop Marketing Blindly)
Understand the value of the Digital Marketing & Measurement Model and learn how to create one for yourself to identify if your campaign was a success or a failure.
