See him on Forbes: http://www.forbes.com/pictures/elld45eemkm/adam-ghetti-27/
Ghetti’s idea for Ionic Security, formerly Social Fortress, was not originally built as a company. It was built to solve a personal problem. Around the time of the initial conception of the technology, Adam was frustrated by Facebook’s lack of simplicity in terms of privacy. So, he did what any coder would do, he built a code that fixed a problem. When he shared this code with Atlanta investors and entrepreneurs, they all encouraged him to build a company around it.
See the Hypepotamus interview: