Terminus continues to take over the account-based world, and just sent a broadside at Boston-based conversational marketing platform Drift. Today, the ABM company announced its acquisition of Ramble, a popular account-based chat service covered previously by Hypepotamus, also based in Atlanta.
Effective immediately, Ramble staff are now employees of Terminus, with Ramble CEO Justin McDonald joining the leadership team under new Terminus CEO Tim Kopp, who sounds excited about the new possibilities of Ramble’s real-time account-based conversations being available directly within Terminus’s native platform.
“We’re in the middle of a major industry shift – marketers want all-in-one platforms over best-of-breed integrations because, at the end of the day, integrations can only do so much,” said Kopp said in a statement.
Acquiring Ramble will allow Terminus users to engage in account-based conversations powered by account intelligence across the customer journey, in real-time. “Now with Ramble,” says Kopp, “our customers can personally engage target audiences at any stage of the funnel.”
Ramble CEO McDonald sounds similarly amped about being acquired. “Bringing Ramble into the Terminus platform makes a ton of sense. We’re incredibly aligned with Terminus’ vision to build the most robust B2B marketing suite on the market, now including powerful account-based chat capabilities. Not only is this a strong fit in terms of product, but it’s also a natural fit culturally.”
Terminus customers will now have the capability to add on-page chat, allowing them to bypass forms. These conversations will have “precise” routing, meaning visitors will be able to reach personnel who can best serve them, and “own” the relationship. Sales, marketing and customer support will also be able to engage with visitors directly, in browsers as well as mobile apps.
The new functionality will also include autonomous data collection and lead qualification from chatbots and workflows. And sales conversations can now be connected to advertising and brand activity.
The booming account-based marketing company also recently launched on-page website personalization capabilities. This acquisition, along with the addition of email signature marketing platform Sigstr not long ago, makes it “the most complete B2B marketing platform available,” according to the statement from Terminus.
And Kopp seems like he doesn’t need any more convincing. “Native chat is a game-changer for our customers as we help them drive full-funnel engagement.”