UserIQ, an Atlanta startup that informs B2B SaaS companies about all their user data, has acquired Bangalore-based Appunfold. With this acquisition, UserIQ has extended its user engagement and analytics capabilities across all devices, desktop and mobile. The Indian company offers some of the same services as UserIQ, such as user onboarding, self-help and analytics, but for mobile devices.
UserIQ’s platform allows SaaS companies to create personalized product tours, provides easy-to-use analytics on how users are employing and interacting with your product, and drives user engagement by showing you how to optimize customer interactions.
Aaron Aycock, UserIQ’s founder and Chief Product Officer, says that the company was exploring developing an early version of a mobile offering, but when they found this solution, decided to pursue acquisition instead. “This really just accelerated our timeline for something that we already wanted to provide for our users,” he explains.
Aycock says this acquisition is critical because of the growing importance of mobile in today’s digital world: according to a 2017 comScore report, more than 60 percent of consumers’ time spent online is on their mobile devices. “We want to meet our customers where they are,” says Aycock.
UserIQ customers can now develop mobile campaigns, analyze feature usage and adoption across multiple platforms, gather user feedback on both web and mobile, and improve user experience and onboarding. The new offering will enter beta for a select group of customers later this quarter and be fully rolled out for all customers this year.
UserIQ is also releasing a number of integrations later this year, including one with MailChimp to include email in their analytics and engagement offerings.
According to UserIQ’s CEO Rachel Orston, it all goes back to their ultimate goal of improving the customer success function.
“Having been in this space before the role of customer success was even formalized, or before there was even a customer success at the time, is the understanding that it’s not about that… It’s about coming together across multiple disciplines within a business to really achieve and exceed customer outcomes,” she said in an interview with Hype last year.
UserIQ employs 30 in its Atlanta office; Orston says they doubled over the past year.
“I would not be surprised if we doubled again this year,” shares Orston. “We grow as our customer base grows.” The company has signed multiple enterprise clients and multi-year contracts this year, she says.
The Appunfold team of five will remain in Bangalore, becoming UserIQ’s first international office.
“We share UserIQ’s passion for driving user adoption, the foundation of product engagement and customer success, and delivering value to users early in their journey,” said Satya Krishna Ganni, founder and CEO of Appunfold, in a statement. “Appunfold is thrilled to join the team at UserIQ to bring best-in-class web and mobile offerings together into one seamless integrated experience.”
Photo provided by UserIQ