Atlanta-based virtual reality (VR) and 3D animation studio, TRICK 3D, attended TechCrunch Disrupt SF 2015 to debut the beta version of their flagship VR application, Floorplan Revolution. And, what better place to unveil cool, new VR tech than at TechCrunch Disrupt which touts itself as the world’s premier event for revolutionary startups and game-changing technologies? We wanted to hear more from the native Atlanta filmmaker-turned-VR entrepreneur, Chad Eikhoff, about what it’s been like to move back and forth between filmmaking and VR product development, and what he took away from Disrupt SF 2015.
Chad’s TechCrunch Top Four Takeaways:
- “There’s a tremendous ‘Maker’ mentality at Disrupt – everyone is very open and ready to learn more about the innovations from each group.”
- “The Fortune 500s are there – reps from large enterprises are out on the show floor, and they rub elbows with all of the developers and young startups – it’s a cool mix.”
- “Virtual reality was a hot topic at this year’s show, and there was a strong presence there, both from vendors and from thought leaders on panels discussing the future of VR – it’s really heating up, so it’s an exciting time for content creators, and software and hardware makers.”
- “TechCrunch attendees were looking for business-applicable uses for VR, not just for gaming. This was great for our application, Floorplan Revolution, because it’s made for use in architectural and real estate sectors as it can generate VR walk-throughs of spaces with just a 2D floor plan.”
TRICK 3D’s roots are in filmmaking and 3D animation, having notably created the CBS holiday hit, The Elf on the Shelf’s “An Elf’s Story.” Today, TRICK 3D has expanded its capabilities and is an immersive media studio that generates virtual worlds for Fortune 100 companies as well as entertainment giants like Turner Broadcasting System. Now, harnessing the studio’s deep capabilities in virtual world creation, TRICK 3D’s Floorplan Revolution application will enable users to generate virtual spaces, create photo-realistic walkthroughs of floor plans and customize features, such as flooring, windows and interiors – all without a physical space as the application will only require a 2D floor plan. TRICK 3D is on schedule to have the application fully launched and available for subscription purchase before the end of 2015.
“Virtual reality opens up great opportunities for all industries. With more than 10 years of experience creating virtual worlds, TRICK3D is extremely well-positioned to be a leader in providing realistic and accessible VR solutions,” explains Eikhoff. “Floorplan Revolution solves the age-old problem of not being able to visualize a floor plan, and it’ll be accessible on all devices, including VR.”