Business management software startup SingleOps has raised a Series A of $1.6 million led by entrepreneur-investor David Cummings of Atlanta Ventures. The team recently signed a lease for a new 4,500 square-foot office space to house its growing team.
“Since we closed our seed round about two years ago, we have more than tripled our metrics, from revenue to our team size. Our goal is to keep up this rapid growth pace and to do so, we’re investing in our sales and marketing efforts to allow us deeper penetration into our target customer verticals,” CEO Sean McCormick tells Hypepotamus.
The cloud-based management software allows outdoor service businesses, like tree care and landscaping companies, to build estimates, schedule work crews, track their inventory, and send invoices. It helps companies reach their customers more efficiently for quotes, updates, and payments.
McCormick talks about building the product specifically with field crews in mind. “For example, our job site mapping tool — when someone is doing an estimate on an outdoor property, they’re able to use a Google Maps integration to make intelligent notes, take measurements, and pins to give a more visual quote to the client,” says McCormick.
They’ve upgraded their customer portal to see those site estimates and make sure the appropriate tree is pinned for removal or the correct area is sprayed. “This has improved all communication across the field and it allows us to reduce risk of error, but also provide a better customer experience,” he says.
Initially, SingleOps started as a tool for all field work companies, including home services and event rentals. But at the beginning of 2018, McCormick and his team realized that while they were successful in some areas, going after such broad verticals wasn’t going to be as effective.
“It was big turning point for us. We decided to focus where we were very successful — the green industry verticals. We broke them up as tree care, lawn care landscaping, and then the supply side. Our very first customer was a landscaping company and we knew the industry very well,” says McCormick.
“It was a huge inflection point — happier customers, more new customers, and better focus for the team,” he says.
Since the shift in focus, the startup has seen 300 percent growth with several hundred customers currently onboarded.
“SingleOps has evolved tremendously since the seed investment, achieving consistent 100 percent year-over-year growth. I was thrilled to lead the new financing, and look forward to SingleOps’ continued growth and seeing them create even more value for their customers,” said Cummings in a statement.
The Atlanta-based startup plans to grow their full-time staff to at least 30 employees from the current 20 by the end of the year. To date, customers have processed over $1 billion in payments through the software platform.