In an effort to drive better selling experiences to customers during meetings, sales development platform SalesLoft has acquired North Carolina startup Noteninja for an undisclosed amount to integrate the latter’s meeting intelligence software into their platform.
“I’m incredibly proud of what this means to our customers and the advanced opportunity they will now have to deliver a better sales experience to their customers,” said SalesLoft CEO Kyle Porter in a blog post.
Porter shared that 90 percent of meetings with sellers add no value, according to research firm Forrester. Noteninja’s tools help account executives, field reps and other client-facing team members record meeting conversations, keep accurate records of what was said and improve their communications internally with coaching and training over time.
“When I saw Noteninja, I immediately realized our customers are going to want this solution,” said Porter.
Founded by CEO Matt Finneran, the Durham-based Noteninja recently received a $50,000 grant from the NC Idea Foundation to scale. The two companies’ integration was further validated by a shared customer, cloud-based operations management software Dude Solutions in Cary, NC.
“Having a record of all our meetings and interactions, and being able to quickly pinpoint and learn from what’s working best across our teams — has been a game changer for our organization,” says Dude Solutions sales enablement manager Donna Sanborn. “We’re able to onboard and coach our reps easier, and we’re seeing the results as those reps become more effective sellers.”
“With the acquisition of Noteninja, SalesLoft is providing our customers with the first full suite Sales Engagement Platform that combines sales cadences with sales intelligence, serving AEs, SDRs, CSMs, managers, and execs to better sales,” said Porter.
Noteninja’s existing customers will maintain access to the product, and SalesLoft will soon integrate the functionality natively into their platform.
This past April, SalesLoft raised a $50 million series C round to expand its workforce and add AI capabilities to its product, bringing their total outside funding to $75 million.