Ahead of next week’s Dreamforce conference, Atlanta-based sales engagement company SalesLoft has launched their newest product, an AI-powered call analytics tool. ‘Meeting Intelligence’ is the result of further development and integration with Noteninja, a North Carolina-based startup that SalesLoft acquired in May of this year as their first acquisition.
Meeting Intelligence, which will be offered natively in the platform as part of SalesLoft’s SaaS-based, tiered-pricing services, works by joining in on the salesperson’s phone or video call with potential customers, listening and analyzing in real-time, and recording for later use. The tool (which is compliant with recording regulations through the use of Smartlogic) stores the whole conversation, converts it to text, and analyzes based on keywords and results.
For example, if a salesperson repeatedly sees success with a customer after repeating the same phrase, Meeting Intelligence can note that. If a prospect who uses specific keywords is much less likely to convert into a customer, the tool will red flag those keywords, learning and improving its insights over time.
“It can give you back results such as ‘when your customers say these two words, they’re 23 percent more likely to convert to a client,’” says SalesLoft founder and CEO Kyle Porter. Meeting Intelligence relies on the vast databank of sales data that SalesLoft has collected over seven years in operation — more than anyone else in the space, including Salesforce, according to Porter.
“So it’s the ultimate sales experience product because it gives you complete recall of what happened in the meeting,” he says. Following the call, the salesperson or other team members can jump right to any specific moment in the conversation to identify what went right, wrong, or needs to be addressed in the future.
Porter believes that this product sets SalesLoft ahead of the pack in the increasingly-crowded sales engagement category, one that software behemoth Salesforce recently joined by doubling down on their own AI platform, Einstein. In a statement, Porter noted that Salesforce is the “world leader in CRM,” but welcomed the entry of additional players into the competitive market.
“I love seeing the recognition and validation of the need for ways to help reps deliver a better sales experience. The category is officially formed. We’re the leader, so let the games begin,” he said.
Porter also believes that Meeting Intelligence expands their user base — any external-facing employee can benefit from gaining greater insight into their customer, he says.
Now, he has his sights set on even loftier goals: taking a 75 percent market share of the sales engagement category, primarily by landing more enterprise accounts.
The company has been in a period of rapid growth since closing their $50 million Series C this past spring. They were named by Deloitte as the 7th fastest-growing technology company in North America and, according to Porter, are on track to double revenue this year.
While Noteninja’s offices and employees in North Carolina and Mexico were retained in the acquisition, Porter says that most of their growth has been in the Atlanta headquarters, where about 200 of their over 350 total employees are based. Porter recently signed a lease for an additional three floors of office space in Midtown Atlanta.
At the beginning of this month, SalesLoft also opened a New York office staffed by about a dozen, a similar size to their presence in San Francisco.