Landing Lion, a Techstars Atlanta graduate that produces a high-performance landing page platform for digital marketers, has closed on a $500,000 ‘founders round’ of funding. Contributors to the round included two partners from Austin-based Active Capital and Andy Powell, CEO of Atlanta’s CallRail.
Alan Pledger, Landing Lion’s co-founder and CEO, says the investors they have brought on are strategic choices to grow the platform. Active Capital’s Pat Matthews and Pat Condon were on the original executive team of web hosting company Rackspace and, Pledger says, can provide advice on topics ranging from tech to capital raises and business scaling.
Landing Lion has also introduced a new integration with CallRail, a call analytics solution for marketers to determine which digital campaigns or keywords are driving phone calls into their business.
For marketers, the integration provides an end-to-end solution that covers the channels most commonly used to reach today’s customers — the phone and online.
Finally, the startup is releasing a new pricing structure that will be based on a freemium model and tiered pricing. Monthly subscription cost will be determined by number of domains, workspaces, and website visitors a customer sees per month. The startup is offering both package-based and a la carte pricing so users can select and customize exactly what they need.
Some of Landing Lion’s current clients include Cox Enterprises, Cushman & Wakefield, and Caterpillar.
Landing Lion sets itself apart from other website builders like WordPress or Wix with an intuitive interface that lets you drag and drop page elements — no coding necessary. They also have an edge over traditional landing page platforms (Unbounce, Splash) with their ability to automatically optimize for SEO and search.
Pledger says that on the product side they have been focusing primarily on improving their page performance, including faster load times, HTML markup quality, and search optimization. He points to one example where a company switched from a competitor landing page building to Landing Lion and saw their cost per click go from $6 to $0.20 cents.
“We want to be the world’s SEO expert,” he says. “You focus on the content; we’ll make it rank.”
Featured photo by Bhargava Chiluvera, Chil Studios