Atlanta-based Kredible, a platform that helps you improve your online presence, has been acquired by WisdomTree Investments and digital wealth management platform AdvisorEngine. Kredible targets financial advisors with the goal of helping them enhance their online presence by generating a Kredible score.
“Based on our research, more than 50 percent of new prospects indicate that they have eliminated a financial advisor from consideration based on what they did or didn’t find about them online,” says Brad Shepard, Kredible Founder and CEO in a statement. “The modern advisor must evolve to meet ever-changing expectations including the way their prospects and clients find them to determine if they are credible to manage their financial life and communicate with them on an ongoing basis.”
With this acquisition, NY-based AdvisorEngine will have a presence in Atlanta as the Kredible team stays put in the city. “AdvisorEngine is excited to have an office in Atlanta, both because it of its strength as a technology center, as well as its proximity to important stakeholders in the financial services space.” said Chris Lybeer, now Chief Innovation Officer at Kredible.
It will also help AdvisorEngine expand their B2B wealth management technology platform with new key integrations to other financial planning tools and help financial advisors grow their businesses, acquire new clients, and establish their online presence.
“I’m really excited about the deal because we’re bringing more innovation and tools to financial advisors who have been a fairly underserved industry,” says Kredible’s marketing manager Matt Kress. “Hiring a financial advisor requires a lot of trust that they have the right experience, that they do what’s best for their clients, and that they are enjoyable to work with. With the acquisition of Kredible, AdvisorEngine has added more capability to not only help financial advisors manage their business but to leverage their online presence and grow their business.”