FullStory Closes $32M Series C From Stripes, Dell, Salesforce


Atlanta-based software startup FullStory has closed on a $32 million Series C round, led by growth equity firm Stripes. Additional contributors to the round included new investor Dell Technologies Capital, as well as existing investors GV (formerly Google Ventures), Kleiner Perkins, and Salesforce Ventures.

FullStory will use the capital to invest in sales, marketing, and product development.

“Over the past two years, we have seen a significant increase in demand for FullStory. As more companies continue to shift their business online, it has been critically important for them to deliver a flawless digital experience to customers,” co-founder and CEO Scott Voigt tells Hypepotamus. 

“Against this backdrop, we recognized that the best way for us to realize our mission of making all software perfect for all people was to step on the gas by raising a growth round aimed at getting FullStory in the hands of as many new customers as possible.”

FullStory was founded five years ago by a team of ex-Google and Silverpop techies. The intelligent platform provides product and customer success teams with transparent insight into what visitors are doing on their website — every click, button press, and page transition.

It identifies and triages moments of friction and potential issues, and helps customer success ensure customers have the best digital experience possible.

“Customer experience is top-of-mind for every company, no matter what size or industry,” said Adam Blitzer, EVP and GM Sales Cloud at Salesforce, in a statement. “Every part of the business — from product teams to support, engineering, marketing, sales, and customer success — needs access into deep insights around digital customer experiences. FullStory’s technology provides intelligent insights for these companies to help drive customer success.”

FullStory has previously raised a Series A of $10 million and a Series B of $15 million, bringing their total funding to $57 million with this round.

Team growth has moved quickly over the past few years, with a fourfold increase in employees in two years.

They’re planning to continue that growth, adding another 100 employees in a year to the existing 160 and expanding into a new headquarters in Atlanta’s midtown.

“Our belief in an exceptional product experience and attention to our craft makes FullStory a thrilling place to work for the brightest technical people,” says Voigt. 

FullStory even has a team of “huggers,” a concept that spans the entire customer experience, from technology to ease of use.

In addition to hiring, Voigt says they’re working on a number of “groundbreaking” product updates and growing their network of partners.