Accurately understanding the value of a prospective or existing customer is important for any growing business. Atlanta-based DecisionLink’s platform organizes the customer value management process, and one of the larger VC firms out in Silicon Valley has taken notice.
Following up on a 2019 SAFE round, Accel has signed on as the lead investor in DecisionLink’s $18.5M Series A round.
“Value Management as a practice is now a C-suite priority and increasingly considered an enterprise-critical function alongside software systems like CRM, marketing automation, and project management,” said Sameer Gandhi, Partner at Accel, in a statement. “In 2019, we invested in a SAFE round in DecisionLink because we believed in the market opportunity for scalable Value Management. Now, we have been so impressed by DecisionLink’s execution and its ability to drive this transformation on behalf of customers, that we are excited to lead its Series A round.”
Other investors in the round include George Kurtz, President, CEO/founder of Crowdstrike, and George Roberts, former EVP of North American Sales for Oracle Corporation and current partner at OpenView Venture Partners.
Accel was the lead investor in the Series A rounds for AirWatch, CrowdStrike, Slack, and many other well-known startups, according to data from Crunchbase.
The new round of funding will go towards expanding DecisionLink’s main product ValueCloud, a self-service platform that supports end-to-end customer lifetime value management.
DecisionLink’s CEO and co-founder Jim Berryhill spoke with Hypepotamus about the new funding round and the unique position the company is in moving into 2021.
Traditionally, value management has been run through a series of spreadsheets, custom-built apps, or outdated systems. For Berryhill, DecisionLink helps sales and customer success leaders convey and communicate value.
“That’s a lot of talk about how to effect a business transformation requires people, process, and technology. ValueCloud is the technology piece for value management. We believe it’s the first enterprise-grade application for this function,” said Berryhill.
A handful of Accel’s portfolio companies are also DecisionLink customers, including CrowdStrike, PagerDuty, and DocuSign, along with other Atlanta-based names like NCR.
The team just hired its 30th full-time employee, up from 10 employees just a year and a half ago. Berryhill told Hypepotamus that they expect to reach about 70-80 employees by the end of this year.