ClickDimensions, an Atlanta-based marketing software firm, has acquired Sweetspot, a startup that helps large enterprises like Shell, P&G, Marriot, Toyota, and more create customized dashboards to display all of their marketing data in one place.
Sweetspot is based in New York and has about 30 employees. Since its founding in 2012, it has acquired users in over 80 countries.
ClickDimensions CEO Mike Dickerson says the acquisition will help bolster the company’s marketing analytics offerings.
ClickDimensions provides a full suite of marketing automation capabilities, including email marketing, campaign automation, surveys, landing pages, and social media marketing, all built within the Microsoft Dynamics platform.
The eight-year-old company is the leading marketing platform with all of these tools built natively into Microsoft Dynamics 365. It is profitable and was purchased by private equity firm Accel-KKR in 2016, appearing on the Inc. 5000 for four years in a row and Deloitte’s Technology Fast 500 for the past two.
Sweetspot’s offering will potentially be integrated into the ClickDimensions platform as early as this summer. Sweetspot lets marketers connect to almost 50 data sources, such as Google AdWords and Facebook, to pull in real-time information about all of their marketing campaigns.
ClickDimensions’ existing offerings will then allow marketers to quickly adjust campaigns, copy, or spend to maximize their marketing dollars.
“Sweetspot was founded with the mission to turn big data into useful data, which was woefully lacking for marketers,” Sweetspot founder and Chairman, Sergio Maldonado, said in a statement.
The acquisition will add to ClickDimensions’ current satellite offices in South Carolina, North Dakota, Israel, New Zealand, and the Netherlands.
“This acquisition will be tremendously beneficial to our customers,” says Dickerson, calling the acquisition “the next strategic step in our commitment to serving the expanding needs of marketers with the ClickDimensions’ marketing cloud for Dynamics.”