Atlanta-based ClickDimensions announced its acquisition of Eletype, another marketing technology startup in the city.
Eletype’s team will join ClickDimension as they look to navigate the changing marketing landscape.
“One trend we’re seeing in the MarTech space is that it isn’t enough for sales and marketing teams to be merely aligned anymore, they must be completely integrated and unified in order to succeed in today’s all-digital world,” Mike Dickerson, CEO of ClickDimensions, told Hypepotamus. “Their tools, tactics, and technology must work together to drive revenue. MarTech must support this effort, and ClickDimensions will be positioned to do so with this acquisition.”
Founded in 2010, ClickDimension is a marketing technology and services provider for Microsoft Dynamics 365.
Eletype’s platform helps users optimize search, social, and email marketing campaigns through popular collaboration platforms. “Eletype has spent years bridging the gap between insight and action. Our products help teams monitor and optimize their search, social, and email marketing campaigns through collaboration platforms like Microsoft Teams and Slack. We are excited to bring our expertise and technology in this space to the ClickDimensions portfolio,” said Michael Sengbusch, CEO of Eletype, in a statement. “As part of this acquisition, I look forward to joining ClickDimensions and taking part in Mike’s vision to develop and enhance the technology that furthers sales and marketing effectiveness.”
In 2019, ClickDimensions acquired New York-based Sweetspot, a platform that allows users to display and visualize marketing data.
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