Social distancing has brought about one interesting benefit for CallRail, the Atlanta-based phone call tracking and analytics startup.
According to data released by the company, overall call volume was up 35% between June 2019 and June 2020, suggesting more people are making calls in order to get crucial business updates from stores, businesses, and healthcare facilities during the pandemic.
Those numbers have no doubt helped CallRail reach $60 million ARR this year, as small businesses and agencies look for ways to track how marketing efforts perform and ultimately work to manage all incoming lead volume.
The team announced today that current investors Sageview Capital and Leaders Fund have invested an additional $56 million into the company, bringing CallRail’s total capital raised to $132 million to date.
CallRail previously raised $75 million in growth capital financing from Sageview and Leaders Fund in 2017.
The call tracking platform has made a name for itself since its founding in 2011, as small-to-medium-size businesses (SMBs) look to convert phone calls into stronger customer leads.
“By learning from and partnering with our customers to expand our products, we continue to push the status quo in Call Tracking and have become a fully-integrated marketing and analytics platform, helping SMBs improve efficiency and productivity,” Mary Pat Donnellon, CRO of CallRail, said in a statement regarding the new funding round. “The growth we achieved this year is a testament to the value our platform provides our SMB and agency customers.”
The additional funding comes after CallRail rolled out two additional products over the course of 2020. Conversation Intelligence, which is an AI-powered call transcript and analysis tool, and Lead Center, which helps manage leads from all different platforms into one single inbox in order to help SMBs organize and manage potential client interactions.
Leads are routed through CallRail’s software and can be integrated with other major marketing and sales platforms including HubSpot, Facebook, Salesforce, and Google Ads and Analytics.
Leaders Fund has seen CallRail expand its marketing and business intelligence capabilities over the last three years. “CallRail has consistently pushed the status quo to become the best in call tracking, and now, a platform for businesses to manage insights from all of their communication channels, whether it’s a call, online form, chat or text message,” said Leaders Fund’s managing partner Stephen DeBacco.
When asked about what 2021 looks like for CallRail, a spokesperson told Hypepotamus: “In 2021, we are looking forward to welcoming many new team members to CallRail to help support our growth. We are doing a lot of hiring right now, and this will continue into early next year. Currently, we have several openings across engineering, product development, marketing, sales, and finance on our careers page, so please come join our growing company!”